BBC man in love with the world
Joel Churcher, vice-president and general manager of BBC Worldwide’s Africa division, tells Loni Prinsloo that his best investment has been in travel — and if he had the money, he would study at institutions around the world
Why did you pursue your career with BBC Worldwide?
There are few organisations that every generation knows in every corner of the globe; the BBC is one of them. To be part of the heritage and innovation that BBC Worldwide is recognised for is special. What did it teach you about money matters?
It has taught me that values synonymous with the BBC, such as trust, integrity and quality, just can’t be bought. From a business perspective, I am constantly looking at the return on investment for projects that fall within my region — and again, it’s not always about how much it costs, but about whether it makes sense for BBC Worldwide. What was your first job and pay package? How did you manage?
I worked in men’s fashion chain Topman every Saturday from the age of 16 and throughout my university years, earning the minimum wage — about R35 an hour. My parents were keen to teach me that I must work to buy the things I wanted. While my friends were living off their parents’ allowances, I learnt that I shouldn’t rely on others to fund my lifestyle. Because of my Saturday job, I was never a poor student. What has been your best career choice to date?
The appointment in my current role is hugely exciting and a privilege. I would say that varying your skills and keeping up to date on changes in your field are hugely important . . . especially working in the media. The media landscape is changing so rapidly, especially in Africa. If you hit the jackpot today, what would you spend your winnings on?
I’ve always said that if money was no object I would be a student forever. I would study archaeology in Egypt, marine biology in the Caribbean, his-
Picture: BBC WORLDWIDE tory of art in Italy and then furniture design in Scandinavia and Japan. To be continuously challenged through learning as well as being exposed to different cultures makes us more interesting, open-minded and fulfilled individuals. What are some of your money weaknesses?
Well-made suits. Aside from myself, spoiling friends and family — I am a Leo and we are notoriously generous. Do you have any career role models?
There are two types of people that I admire in business: those who love what they do and those who have worked incredibly hard to get where they are. Did your childhood teach you anything about money?
My parents were keen to teach us that we should contribute to the pot, and so I would put 10% of my monthly earnings in the family kitty — it was more a respectful gesture than a real financial contribution. Have you ever been hard up?
Of course: I’ve lived in London for the past 10 years and it is one of the most expensive cities in the world. Most Londoners pay up to 50% of their monthly wages in rent alone. London salaries don’t reflect the true cost of living. Living in debt and being absolutely rigorous on your daily allowance is a reality in most big cities. What has been the best money advice you have received?
Don’t forget to pay yourself. After you have paid all your bills, take 10% of your monthly wage and stash it — it’s up to you how and when you use it, but just don’t forget yourself. What are some of your better investments in life?
Travel; it really does expand the mind and change you. I have been lucky enough to travel extensively . . . I’ve always considered periods abroad investments that have benefited me professionally and personally. What are some of your career and money plans?
More travel; grow my pension pot and buy a property, where I want to retire . . . early.