Sunday Times

Hot tips from a ’badass bitch’

- @pearlulla

WHEN thought leaders speak of millennial­s it’s usually in unflatteri­ng terms: they are lazy, irresponsi­ble and they want everything to happen in an instant.

Although a few 20-somethings reinforce the stereotype, most of us are stumbling through the crazy years, looking for something that will keep our interest for longer than 10 minutes, and trying to avoid a quarter-life crisis. We need a little guidance — but not from Oprah or Robin Sharma. Rich Dad, Poor Dad is outdated, and who the heck is Tony Robbins?

Tattooed and sporting a black bob worthy of a Pulp Fiction poster, Sophia Amoruso, 30, is the CEO of online store Nasty Gal. Hers is the kind of story headlines are made of: she was a shoplifter before starting a small eBay vintage store that became a major fashion empire.

Her book, #Girlboss (so Gen Y), is partmemoir, part-motivation­al manifesto. It’s a “How I did it” tale: Amoruso tells us her story while offering gems of advice along the way. (“There’s no AutoCorrec­t in life — think before texting the universe.”) She puts herself out there, sharing anecdotes that can be as hilarious as they are cringe-worthy.

The fact that a once-directionl­ess drifter and thief now appears on Forbes lists is pretty neat, but she doesn’t spend 240 pages telling us how amazing she is. #Girlboss is a very conversati­onal book. It’s as though you’re sitting next to Amoruso on the Gautrain and she’s just telling you about what she’s done as a way to pass the time. She shows that there isn’t any one path to success — and that there isn’t only one way to be a boss.

In one chapter, she writes: “At a recent meeting . . . someone asked an assistant if it would be difficult for her to relate to me if I were older. ‘ No,’ she replied. ‘ Sophia’s a badass bitch and she’ll always be a badass bitch! ”

#Girlboss is brilliant and brave. Amoruso is definitely a “badass bitch” (a compliment, by the way) and she has written a badass book.

— Pearl Boshomane

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Sophia Amoruso (Penguin, R320)
#GIRLBOSS ★★★★ ★ Sophia Amoruso (Penguin, R320)

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