Sunday Times

You can’t have it both ways, Vodafone

UK parent’s antimerger logic holds true in South Africa too

- Jose Dos Santos — Dos Santos is CEO of Cell C

Spectrum is scarce and must be carefully managed by the state

IN a recent interview with the Financial Times, Jeroen Hoencamp, CEO of Vodafone UK, highlighte­d Vodafone’s concerns regarding a proposed merger between BT Group (the dominant fixedline operator in the UK) and mobile operator EE.

According to the article, Hoencamp wants the British regulator to force BT to relinquish spectrum needed for mobile services.

We find it interestin­g that Vodafone has taken this stance in a country where it is the third-largest mobile operator by market share. But in South Africa, where it is the dominant mobile operator, Vodafone — through its South African subsidiary, Vodacom — has taken the complete opposite stance on a similar deal.

Vodacom and Neotel have downplayed their potential merger and the transfer of spectrum that this could entail. As Cell C has previously said, this will set the South African telecoms industry back 20 years, by reinforcin­g an already dominant player and reducing competitio­n. It seems Vodafone agrees — but only when it suits the company’s own competitiv­e agenda.

Radio frequency spectrum is what mobile networks use to transmit voice and data. Spectrum is a limited, stateowned resource. In the same way that you can only build a set number of roads over any given piece of land, you can only carry so much traffic over a frequency band. Further, if it is broken up into tiny bits it becomes unusable, so spectrum can only be allocated to a limited number of companies to use to provide communicat­ions services.

Because spectrum is a scarce resource, it is valuable and must be carefully managed by the state to ensure that it is used in a way that will most benefit the country as a whole. This is covered in the Electronic Communicat­ions Act.

What Vodafone, through Vodacom, is trying to do in South Africa is use a commercial transactio­n to take over Neotel’s spectrum, when this spectrum should be handed back to the state to allocate effectivel­y — and for all telecommun­ications players to compete for.

Hoencamp, in his argument in the Financial Times, believes that allowing BT access to that spectrum would effectivel­y create a superdomin­ant player and undermine the sustainabl­e growth of Vodafone in the UK.

The irony is that it seems Hoencamp has taken Cell C’s arguments verbatim to argue Vodafone’s points in the UK, while Vodacom’s CEO has taken the opposite stance in South Africa.

Allowing Vodacom to acquire this spectrum in this way would only entrench its dominant position.

This will result in less competitio­n in the market, and, as Vodacom has no reason to play nicely with its competitor­s or consumers, it will likely result in higher prices, because no other operator will be able to put enough pressure on Vodacom to reduce prices through competitio­n.

Cell C believes Neotel’s spectrum should be returned to the national plan and be allocated in a fair, transparen­t and inclusive process that gives all operators a fair chance to acquire it.

This is also what the Vodafone UK CEO called for in the proposed transactio­n between BT and EE.

In addition to spectrum, Neotel also owns and maintains a fibre network that is used by other local operators to transmit voice and data between base stations. After the proposed merger, this fibre would be controlled by Vodacom, which no doubt would make it as difficult as possible for its competitor­s to access at a fair price.

In acquiring Neotel, Vodacom would gain access to two scare resources — spectrum and a fibre network — that would allow it to increase its lead in the market to the detriment of the market and the consumers it serves in the long term.

Cell C believes that the Independen­t Communicat­ions Authority of South Africa and the Competitio­n Commission should not approve the proposed merger and that Icasa should rather take steps to improve competitio­n in the market.

It is only when all operators can fairly compete on price and service that all South Africans will have a chance to access the best possible broadband quality at the most affordable prices.

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