Mama J keeps a dozen lovelies in line
JEANITTA Simpson is fondly known as “Mama J” to many of those who have worn the Miss South Africa crown.
As head of chaperones, she is responsible for the contestants 24/7, ensuring they arrive on time for events and workshops. She is also there for guidance, protection and support.
As a “second mom” to the women, she offers a shoulder to cry on and someone to have a laugh with.
Simpson, 69, said her reason for taking the job nine years ago was the trust people had in her.
“It was an exciting challenge. I now look forward to meeting my ‘new family’ every year.
“When the girls first arrive they don’t like me as I seem like a sergeant major.”
She said that at times it was tough to get them all to listen and follow the same book.
But when they leave, they call her and send video messages to tell her how much they love and miss her.
She said she had seen women from all walks of life — and with different characters: some with strong personalities, others with a calm, humble demeanour.
“At the end of the day, they stand on the same stage having grown in character and presence.”
The contestants are away from their homes for six months, with breaks in-between. During this time they attend various workshops on matters such as etiquette and financial training.
“The aim of these workshops is to give a comprehensive overview of all aspects of being Miss South Africa as well as valuable life skills,” said Simpson.
Mama J has chaperoned more than 100 Miss South Africa contestants.
“I start out with approximately 26 girls and then, once elimination rounds have taken place, I’m left with 12 to go through to the gala event.”
She said she treated all the contestants equally. “How can a proud mother of 12 have a favourite?”