Sunday Times

Pimple extraction videos are now a thing. Why are so many of us thrilled by the spectacle of pustules being popped? tries to understand

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350 000 followers on YouTube.

It started with short videos on Instagram of her popping zits, blackheads and cysts, then graduated to longer pieces on YouTube which have collective­ly been viewed 350 million times.

One video, which has racked up seven million views alone, is a cringewort­hy but fascinatin­g clip of blackheads being removed from the large nose of an elderly patient nicknamed Mr Wilson for his resemblanc­e to the character from the Dennis the Menace cartoon.

Rivulets of oily matter pour from his clogged pores — and then out of Lee’s tiny metal loop, called an extractor.

It is hard to look away, even while your stomach churns.

A survey of popaholics on Reddit gave some insight into why people subject themselves to this. “Life is hard, so hard. The only thing that makes me feel OK, even for a short period of time, are the videos,” said an American mother who works two jobs.

“I watch them every single night. It’s my only escape right now. So, if you can, please thank Dr Sandra for me, because I would probably be in a psychiatri­c hospital if I didn’t have her videos.”

Others said they found the videos soothing, mouth-watering, sleep inducing.

In an interview with New York magazine, Lee said she thought it was the surprise factor that kept people coming back. “It’s like gambling. You never know when you’re going to hit a big one.”

Lee certainly has created a new revenue, er, stream, with the ex- plosive videos. YouTube pays popular posters for garnering views. And she has created a line of merchandis­e for fans, not that anyone buying her stuff should admit to it in public.

Surprise has a role to play in YouTube videos made for children, which are amongst the most watched on the platform. Children’s hands playing with playdough. The money maker is “surprise eggs” or Kinder eggs, which show adult hands unwrapping plastic eggs to reveal a toy inside.

Tens of millions of views equate to profitable nonsense.

For adults “packaging porn”, or unboxing, reveals tech gadgets.

Obsessive compulsive­s love the Tumblr blog Things Fitting Perfectly Into Other Things, which, as it says, fits things into other things that are not necessaril­y related, like Oreo biscuits slotting into a cardboard tube, or an oven knob slotting onto a car’s airconditi­oner dial. The symmetry is calming.

Obsessive cleaning is a good search term if you’re into perfection. There are channels dedicated to before-and-after shots of high pressure hosing. Driveways and roofs are the business.

For a psychedeli­c fix, watch wood glue spin onto a vinyl record. Then peel. It. Off.

A new one for lovers of the gross: tiny cameras inserted into the ear, to document the removal of impacted earwax.

Hollywood beware. This stuff is good. Weird, but good. LS

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