Sunday Times

Why should I sell at auction?

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GONE are the bad old days when auctions were viewed as a forced mechanism for recouping bad debt. Today, many freely choose to sell their assets at auction given the inherent benefits associated with this method. The following are just a few of the advantages, says Park Village Auctions. Quick turnaround time: An auction is immediate. Sellers don’t have to wait on tenterhook­s, wondering if their assets are going to sell. The sale is further streamline­d because suspensive conditions don’t apply at auctions.

You decide when and where your assets go under

the hammer: The auction house will provide a seller with a schedule. All the seller has to do is select the auction that suits them best.

Comprehens­ive

marketing: Part of successful­ly conducting an auction is marketing it in such a way that it will grab the attention of as many bidders as possible. Auctioneer­s possess a comprehens­ive database which they use to market assets. Pamphlets, online mailers, newsletter­s, websites and outdoor banners are all marketing tools which can be used to great effect.

Buyers come prepared to

buy: Bidders attend auctions with a view to purchasing specific goods and ensure they have the funds to do so. In property auctions, buyers have to pay a deposit to bid, which weeds out those who aren’t serious.

No haggling: There is no haggling over the price. When buyers bid, they do so in the knowledge that they are making a commitment to buy an asset at a certain price without negotiatio­n.

No loose ends: Typically, loose assets are sold at an auction company’s premises or a central address, which means sellers don’t have to store anything or clean up after an auction. For sellers who prefer to save on transport costs, the auction can be held on site.

Bidding wars: While auctions typically deliver fair market value, prices occasional­ly get driven up higher by people caught up in the competitiv­eness of the moment. Strong demand: No matter the economic climate, there will always be those on the lookout for quality goods.

Call PVA on (011) 789 4375 or go to www.parkvillag­e auctions.co.za

 ??  ?? SERIOUS STUFF: There are numerous reasons to sell assets via auction, says Park Village Auctions. Property auctions require a deposit to bid, discouragi­ng mere sightseers
SERIOUS STUFF: There are numerous reasons to sell assets via auction, says Park Village Auctions. Property auctions require a deposit to bid, discouragi­ng mere sightseers

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