Ru­ra­mai Musekiwa

FOUNDER OF SIBAHLE

Sunday Times - - Gaming -

Black women de­serve praise, but un­for­tu­nately the por­trayal of said de­mo­graphic in main­stream me­dia isn’t al­ways pos­i­tive. Musekiwa de­cided this was un­ac­cept­able, took to act­ing and formed Sibahle.

In­spi­ra­tion for your idea?

I wanted to use cre­ativ­ity to trans­form African nar­ra­tives in main­stream me­dia. Us­ing our beauty, our sto­ries and our cre­ative en­ergy as Africans as a mes­sage to cul­ti­vate pos­i­tive African sto­ries through vis­ual art, prod­uct de­sign, pub­li­ca­tions, lit­er­a­ture and ground-level ac­ti­va­tions specif­i­cally meant for African women and youth.

How does it work?

Our Sibahle projects in­clude: Sibahle Mag­a­zine, which show­cases African cre­ative tal­ent; The Sibahle Poster se­ries, which cel­e­brates phe­nom­e­nal African Women; a pub­lished African chil­dren’s book called Tshomo Ya Tiisetso, which en­cour­ages lit­er­acy and the preser­va­tion of African lan­guages; and we have ground-level ac­ti­va­tions like Sibahle Women’s Net­work events.

We’re cre­at­ing a plat­form which makes African cre­atives vis­i­ble to the pub­lic.

Five-year plan?

I hope that Sibahle will be­come a global brand con­nect­ing cre­atives in Africa and the di­as­pora. I want to cre­ate events geared at women and cu­rate ex­hi­bi­tions that will build in­roads into African coun­tries and the world. I also see an African-in­spired prod­uct range in­clud­ing chil­dren’s books, artwork and tex­tile ranges in our fu­ture.

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