Ac­claimed in­te­ri­ors pho­tog­ra­pher Elsa Young launches her new brand of tex­tile ac­ces­sories

Sunday Times - - Food & Drink - Roberta Thatcher

Pho­tog­ra­pher Elsa Young has long dreamt of ap­ply­ing her work to a range of scarves and tex­tiles. Her vi­sion has come to life with the launch of Huckhl, a col­lec­tion of lux­ury cash­mere and silk scarves and cot­ton dish tow­els fea­tur­ing some of her favourite pho­to­graphs from over the years.

From pho­tog­ra­pher to pro­ducer of scarves and dish tow­els. How did this ven­ture come about? I love im­agery and fab­rics, and have al­ways worn scarves, wraps and odd bits of cloth around my neck. So Huckhl is a com­bi­na­tion of my pas­sions.

What’s be­hind the name?

Fun and ad­ven­ture. It sounded and felt so right.

Your pho­tos ap­pear on the tex­tiles in a highly stylised form. Tell us about your de­sign process I’m usu­ally drawn to a photo be­cause of its colour. I cre­ate pat­terns and other colours within the im­age un­til I’m sat­is­fied with the re­sult. That said, there is no method. I work from the heart.

Have you pro­duced new pho­tos for Huckhl? All the images have been hoarded in a “favourites” folder for years.

How do you de­cide which images will best trans­late to tex­tiles?

It’s al­ways the graphic qual­ity of the im­age. I don’t want to just have a gra­da­tion of colour or a re­peat pat­tern. There’s a story within the im­age, and the fab­ric brings this to life.

What ma­te­ri­als do you use, and why?

I pre­fer nat­u­ral fab­rics, so silk and cash­mere were my choice for the scarves. Cot­ton is for the dish tow­els. It washes and wears well.

What’s it like see­ing your art trans­formed into a tan­gi­ble prod­uct?

It’s been a fun ride so far. My pho­tog­ra­phy al­ways takes pri­or­ity, but all my trav­el­ling for as­sign­ments has al­lowed me the space to cre­ate these pieces.

What do you want peo­ple to feel when they bring home one of your prod­ucts?

Like they are wrap­ping them­selves in some­thing lux­u­ri­ous, cre­ated with pas­sion.

What’s your favourite way to wear a scarf?

I like my scarves to look abun­dant and their size works well for this ef­fect. I take the scarf by one cor­ner and wrap once around my neck. huckhl.com

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.