SIYANGA MADIK­IZELA

Sunday Times - - Motoring -

Age: 29

WHO I AM

I am an in­cred­i­bly pas­sion­ate per­son; pas­sion­ate about life, cars, peo­ple, writ­ing, trav­el­ling as well as my coun­try. I am also a very am­bi­tious per­son. This par­tic­u­lar trait I get from my mother who has al­ways pushed me to be the best ver­sion of my­self I can be. I am deeply spir­i­tual and philo­soph­i­cal.

WHAT I DO

My role at Volk­swa­gen South Africa is pub­lic re­la­tions man­ager, which en­tails safe­guard­ing the brand’s rep­u­ta­tion in the me­dia, show­cas­ing the amaz­ing prod­ucts we have in the brand and li­ais­ing with the me­dia.

JOUR­NEY SO FAR

I was born in Mthatha in the Eastern Cape and af­ter my par­ents got a di­vorce when I was about 10 years old we moved to Komga and then King Wil­liam’s Town, which is three hours from Port El­iz­a­beth. I did Grades 8-12 at Kingsridge High School for Girls in King Wil­liam’s Town. I stud­ied Jour­nal­ism at Nel­son Man­dela Univer­sity where I grad­u­ated in 2011. I started at Volk­swa­gen as a trainee in 2011 as part of 15 peo­ple in the cor­po­rate busi­ness pro­gramme. I was then se­lected for the grad­u­ate pro­gramme in 2013, then I was in cor­po­rate com­mu­ni­ca­tions be­fore mov­ing to PR last year July.

FU­TURE PLANS

I have been part of the Volk­swa­gen team for about seven years now and I want to con­tinue my in­volve­ment with this great brand, es­pe­cially when it comes to all the ex­pan­sion plans we have in sub-Sa­ha­ran Africa.

WHAT DRIVES ME

Giv­ing back is what drives me. I am pas­sion­ate about young women and see­ing them suc­ceed, this is why I men­tor three young, bold and pow­er­ful young women.

WHAT I DRIVE

I am now driv­ing the new Polo. As part of my job, I drive all the mod­els in the Volk­swa­gen South Africa fleet. And be­cause Audi is our sis­ter brand, I drive Audis as well.

ON MY AU­DIO SYS­TEM

I lis­ten mainly to Metro FM, which pro­vides me the re­quired en­ter­tain­ment, cur­rent af­fairs, sport, news and dif­fer­ent sub­ject mat­ter that I find in­ter­est­ing. I lis­ten to mu­sic like Afro-soul, R&B, gospel, house and gqom.

SA ROADS WOULD BE BET­TER IF

If we all drove with com­pas­sion and un­der­stand­ing for fel­low road users.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.