THEO BALOYI

Sunday Times - - Motoring -

Age: 28

WHO I AM

A vi­sion­ary and a phi­lan­thropist who wants to build a shoe brand which Africans can proudly res­onate with.

WHAT I DO

I’m a founder of a proudly South African shoe brand called Bathu. We sell uniquely de­signed shoes and are cur­rently in the process of build­ing our value chain, dis­tri­bu­tion and warehouse in­fra­struc­ture, which will en­able us to de­liver any­where in the world within 24 hours. Our aim is to tell a proudly South African story through our sneak­ers.

JOUR­NEY SO FAR

I was born in Pretoria, I went to Shalom pri­mary school in Soshanguve. We later re­lo­cated to Phake Thabeng vil­lage a few kilo­me­tres out­side Ham­man­skraal where I went to Ma­pala mid­dle school and then ma­tric­u­lated at Mabothe se­nior sec­ondary. I moved to Jo­han­nes­burg to fur­ther my stud­ies in 2009. I hold a BCom Ac­count­ing de­gree (Hon­ours). I worked for Price­wa­ter­house­Coop­ers for five years, two years in South Africa and three years in the mid­dle east (Saudi Ara­bia & Dubai) be­fore I quit my job to go full time into busi­ness. I es­tab­lished Bathu in early 2015. I worked on the proof of con­cept, re­search and de­vel­op­ment for 18 months and I of­fi­cially launched the brand in late 2016.

FU­TURE PLANS

I want to build Africa’s pre­mium sneaker brand which can be bench­marked with the best in the world. I cur­rently em­ploy seven peo­ple in my com­pany. I want to em­ploy 70-100 peo­ple and build a foot­print in South Amer­ica and Europe in the next 10 years.

WHAT DRIVES ME

I’m driven by the de­sire to be great and leave an im­pact on peo­ple’s lives. Your legacy is de­fined by the num­ber of lives you have touched.

WHAT I DRIVE

My first car is a Volk­swa­gen Polo GTI 2014 model which I still drive to this day, I re­cently up­graded to a Golf 7 R.

ON MY AU­DIO SYS­TEM

Si­nach, KidX, Ice Prince, Ken­drick La­mar.

SA ROADS WOULD BE BET­TER IF

We added a bit more to our land­scapes, if we em­braced our her­itage more on the side of the road.

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