Ndu­miso Ng­cobo knows that his peo­ple come in peace

Sunday Times - - Contents -

Very few print me­dia brands have man­aged to trans­late their hard-copy pres­ence into on­line suc­cess. But in the case of Vogue, the magazine is not only rid­ing the on­line wave, it is do­ing so bet­ter than most. Bri­tish Vogue, in par­tic­u­lar, has a fan­tas­tic YouTube chan­nel. One of the things worth a watch is its new se­ries Naomi Camp­bell Meets . . . , in which the su­per­model and Bri­tish Vogue con­tribut­ing ed­i­tor sits down with some of the big­gest names in fash­ion (though Camp­bell did also in­ter­view the mayor of Lon­don, Sadiq Khan, in De­cem­ber).

In one episode, Camp­bell sits down with Vir­gil Abloh, the man in charge of menswear at Louis Vuit­ton, one of the world’s most valu­able fash­ion brands. Camp­bell, wear­ing sneak­ers (very un­usual for this lover of ver­tig­i­nous high heels), sits on a couch with Abloh, talk­ing about his in­spi­ra­tion, how the job came about, the in­flu­ence of Kanye West (which we’ve writ­ten about be­fore in Lifestyle) and how streetwear has found its way into high fash­ion.

Camp­bell’s in­ter­view with Dior’s Kim Jones is also fas­ci­nat­ing, and it fea­tures one of the most beau­ti­ful sets I’ve seen.

Camp­bell is a sur­pris­ingly good in­ter­viewer: she’s re­laxed, she’s in­ter­ested, she’s cu­ri­ous, she knows her stuff and, most im­por­tantly, she doesn’t make the in­ter­view about her. She knows her fash­ion his­tory, but she’s also not afraid to ask ques­tions about things she’s not sure of.

If you en­joy fash­ion doc­u­men­taries about how the in­dus­try works (such as The Septem­ber Is­sue, In Vogue: The Ed­i­tor’s Eye and Diana Vree­land: The Eye Has to Travel), you will find these in­ter­views de­light­ful.

With Oprah Win­frey on the cover of the cur­rent is­sue of Bri­tish Vogue, it’s only nat­u­ral that there would be an in­ter­view with her, too.

In the video she opens up to the magazine’s ed­i­tor-in-chief, Ed­ward En­nin­ful, be­cause, as she tells him, she knows what it’s like to be the in­ter­viewer rather than the in­ter­vie­wee, and she wants to make things eas­ier for him.

En­nin­ful, on the other hand, is com­pletely in awe and vis­i­bly anx­ious — clearly swept off his feet by the force that is Oprah freakin’ Win­frey.

As well as in­ter­views, Bri­tish Vogue’s YouTube chan­nel has a se­ries ti­tled Five Favourite Ob­jects, in which a va­ri­ety of per­son­al­i­ties, from artists and de­sign­ers to dancers, are asked to share ex­actly that.

The older videos, from the preEn­nin­ful days (back when Alexan­dra Shul­man was at the helm), are also worth a look, in­clud­ing the su­per fun and some­times silly In the Bag se­ries, which fea­tures women shar­ing what’s in their hand­bag.

Vic­to­ria Beck­ham, for in­stance. al­ways car­ries a crys­tal in her bag, for good en­ergy and all that.

The episode with Zoë Kravitz is par­tic­u­larly de­light­ful: it be­comes in­creas­ingly ab­surd as Kravitz digs into her bag and takes out things in­clud­ing but not limited to: a bow and ar­row, snorkelling gear (“Just ’cause we’re in Lon­don and it rains a lot,” she says ca­su­ally), a flute, a bou­quet of flow­ers and a mon­key. She ends the video by say­ing, “F**k Trump”.

For other in­ter­est­ing Vogue con­tent, check out Amer­i­can Vogue’s 73 Ques­tions se­ries where they (usu­ally) go to celebri­ties’ homes and ask them 73 ran­dom but in­ter­est­ing ques­tions. It’s one of the best things on YouTube, I prom­ise.

Fash­ion isn’t just a bil­lion-dol­lar in­dus­try built on mind­less van­ity, you know.

Naomi Camp­bell in­ter­view­ing Louis Vuit­ton menswear head Vir­gil Abloh.

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