REDEFINING LUXURY
Lezanne Viviers, the former creative director of Marianne Fassler, has kicked off her own new-concept clothing brand, VIVIERS
Captured in the crevice of a fold, occupying a poetic liminality. Bold yet tender, unapologetic yet self-aware and secure in its softness. VIVIERS in many ways encompasses the impassioned spirit that its creator describes. Founded by Lezanne Viviers, the new concept clothing brand weaves between paradoxes; complicating notions of masculinity and femininity, dabbling in a sophisticated rebellion. Cut to precision and constructed from rare and unusual textiles, Unfold offers a unique experience to building a wardrobe, the garments produced nothing less than bespoke treasures.
Nestled in the dappled light of a treelined horizon and the refracted cityscape of a double-volume glass façade, Lotus House is dual appointment studio and concept store. Contained within and carefully curated by Viviers, is an enticing collection of wearable pieces, contemporary art and a garden for Japanese tea ceremonies. “The VIVIERS vision lives beyond the natural realm. Although the collections are made in Johannesburg and breathe the spirit of the city, the team has a “new-luxe” approach — creating wearable, handmade clothing that is equally as tactile as it is aesthetically pleasing. VIVIERS is interested in redefining luxury by making clothes that are worn with ease.”
As the former creative director of Marianne Fassler, Viviers reflects on the trajectory of her experience. Noting that after eight years of a wonderful immersion in exploring the language of another brand, she now feels that it’s the right time to explore her own vision. “Work experience in a nurturing yet demanding environment like a fashion atelier is irreplaceable.” She goes on to describe how, “everything I did before prepared me for this new trajectory … Unfold, my debut AW19 collection, is a testament to a process of introspection and self-discovery, perhaps the introduction to an autobiography, which will be the start of transcribing my aesthetic language for the brand.” Through her experience, Viviers is keenly conscious that “being a creative director means to listen and to observe, but most importantly to be present, to be aware”. She hopes for a transparent fashion community that is united rather than divisive. One that engages in the sharing of knowledge production to build a better industry.
This process has culminated from a long-standing engagement with fashion, “finding rare and unusual vintage garments still makes up a big part of my wardrobe, as these pieces were made with integrity, from top quality fabrics, and were hand-finished, not to mention their impeccable fit.” Designing has offered Viviers a platform to explore creative practice.