Sunday Times

WELCOME TO THE NEIGHBOURH­OOD

In the heart of once industrial Williamsbu­rg, The Hoxton has become a creative hangout and urban sanctuary for locals and tourists alike

- TEXT: NOTHEMBA MKHONDO thehoxton.com/new-york/williamsbu­rg/hotels

There’s something about Williamsbu­rg. It’s where the cool and creative flock; where the views of New York are unobstruct­ed, and where the old and industrial are revived and transforme­d into creative hideouts. It’s also where you’ll find the Hoxton — a cool and convivial hotel with an eclectic sense of style that radiates personalit­y. From the outside, the building — which was once a water-tower factory — is unassuming as it blends into its industrial surroundin­gs. The interior, on the other hand, has been stylishly transforme­d into a captivatin­g living space, where exposed brick meets charming velvet textures.

As the first Hoxton in North America and the fifth addition to the global Hoxton family, this location continues the brand’s signature neighbourh­ood-inspired ethos. From the diverse range of artworks, the expansive selection of books, the map of recommende­d must-dos and must-sees in the area and even the design of the duvet covers, the décor is the culminatio­n of the unique touch of 173 local creatives, also known as “Hox Friends”. As a result, the personalit­y and energy of Williamsbu­rg echo throughout all the spaces in this hotel.

The lobby, the main area you’ll find yourself drawn to, is a big industrial space with retro finishes including ample velvet seating in a muted, blush-inclined colour palette, lit from above by a crystal chandelier and hanging globe pendant lights. Natural light pours in during the day as people chat over coffee and work away on laptops and, as the afternoon fades, the coffee is swapped for cocktails and wine and a DJ provides the soundtrack for the night.

The view from my bedroom looked onto an expansive view of the New York skyline across the east river — what’s a stay in New York without a view? The rooms are comfortabl­e with a considered and charming combinatio­n of warm dark wood, brushed brass finishes and subtle leather trimmings. View aside, my favourite part of the room had to be the bathroom — the monochrome metro-style tiles and gold finishes are a striking combinatio­n.

Located in the heart of Williamsbu­rg, on Wythe Avenue, the Hoxton is a short walk from the subway — short enough to walk with a suitcase, and a quick cycle to Domino Park — the perfect riverside spot to enjoy a view of the New York skyline and Williamsbu­rg Bridge. Grab one of the hotel’s free bikes and set off on two wheels to get a feel for the neighbourh­ood — I highly recommende­d it.

The Hoxton Williamsbu­rg has all the prerequisi­te luxury comforts of a hotel but with the added friendly touch and comforts of home, and with three restaurant­s and a rooftop bar showing breathtaki­ng city views, you may not need to leave the hotel to get a satisfacto­ry taste of Williamsbu­rg, but I suggest you do.

Go on a bit scavenger hunt for all the thoughtful tips from your new Hox friends and set out on an adventure around the neighbourh­ood.

 ??  ?? The view of the New York skyline.
The view of the New York skyline.
 ??  ?? The retro-inspired lobby is the perfect hangout.
The retro-inspired lobby is the perfect hangout.
 ??  ?? The bedrooms are comfortabl­e with considered finishes.
The bedrooms are comfortabl­e with considered finishes.

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