Sunday Times

MULTIPLY THE TREASURES WITH MOMENTUM

Extensive partnershi­ps give Momentum Multiply members endless choices

- — Yolisa Mkele

What are the two things you’re most likely to be worried about when you check your pockets? For most people it’s their phone and their wallet. Oddly enough, they’re also the two things whose innards are filled with the most useless stuff. Take your wallet, for instance, how many cards do you have in there? How many of them can be used in lieu of real money or help you conjure a stack of crisp Mandelaz when you visit an ATM? Finally, how many of them need you to rack up points so that you can save R20 off your purchase of R2,000 or more?

Loyalty cards and the programmes they represent are as ubiquitous as sugar. Everyone seems to have one and they’re all allegedly spectacula­r. Like sugar, however, not all loyalty reward programmes are the same. Some have all the nutritiona­l value of a half a glass of syrup, while others can be as beneficial as a bowl of freshly sliced fruit. Momentum Multiply fits firmly in the sliced fruit section.

Take their HealthRetu­rns, for example. Members using their HealthRetu­rns can earn up to R3,000 a month per family to help pay for day-to-day health-care costs and are able to claim back their health activity tracking device. Depending on your Multiply status, you can become eligible for a cashback bonus of up to 30% of your car and home insurance premiums every year, even if you claim.

You can also get up to 60% off your monthly Momentum Myriad life insurance premiums and your rewards do not just extend to Momentum products.

Thanks to an extensive network of partnershi­ps, being a part of the Momentum Multiply rewards programme gives you access to a plethora of treasures. For example, you can get discounted plane tickets, gym membership­s, movie tickets, hotel accommodat­ion, health products, Apple and Samsung devices and even golf gear. In short, the programme is smile inducingly comprehens­ive. And signing up for all this goodness is simple and can be done using

WiFi and a few of your Momentum details.

In a lot of ways, picking the right loyalty rewards plan is like Tinder. There are heaps of objectivel­y bad choices out there. Then there are some that look good but after swiping right and signing up you discover that it was all just clever camera angles and a few well-worded phrases. Every now and then, however, one finds a Prince Charming, a rose among a thicket of barbed wire. The success story that everyone touts. Momentum Multiply is that heartthrob. Light on fuss and heavy on rewards, it is perfectly suited for people trying to make better choices and save money while doing so.

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