Meet The Kiffness

Mila de Villiers sits down with social media phenomenon David Scott to find out who the real man is behind the trend that’s taken us Saffas by storm

Lockdown parody videos, satirical tunes about white privilege and assuring people that no, Cat Stevens is not his biological dad aside, The Kiffness (aka David Scott aka founder of the eponymous Cape Town-based electro act) has become synonymous with #trending social media posts owing to the oke’s too-kiff-to-be-miff™ meme expertise.

From calling out Constantia moms disregarding the Mother City’s “no baths during the water crisis” ruling to paying tribute to Lay’s discontinued salt and vinegar flavour, The Kiffness’ knack for creating relatable memes has struck a chord with us Saffas.

Here’s an intro to meme-ing-101 courtesy of the face behind the verified ticks: Afive-step guide to reaching meme-kween status just like The Kiffness:

1. Don’t let your memes be dreams. 2. Never force an idea.

3. Always punch up. Never punch down. 4. Separate yourself from your ego. 5. Share what you enjoy or find interesting, not what you think others might enjoy or find interesting.

Five of Scott’s favourite kiffest memes and why he’s proud of them: ’em