Sunday Times

We dismissed them as narcissist­s — now they are leading us

- by Ronen Aires Aires is founder and CEO of Student Village

Their ‘settings’ are what’s required to thrive in this chaotic world

It wasn’t in the quiet bliss that I had this realisatio­n. I was on my couch for the fifth consecutiv­e week, logged into a virtual conference, my phone pinging on my lap and Netflix humming in the background. And that’s when it hit me: the notion that, after all this time, they were right. “They” — the ones leaders shunned for being too “entitled”, too “lazy” and far too addicted to technology to be productive. The same “they” we mocked for their obsession with living in the moment and their work-life balance at the start of their careers. Raised as the “centre of their own universe’’, this 2.0 generation were born with different factory settings that admittedly bugged us, but little did we know they were wired differentl­y for the greater good of all gens that came before them. We called them disrupters. We called them narcissist­s. We called them … the millennial­s. They were right, you know. About everything.

It was this cohort, born after Knight Rider but before Zoom, that came to us with the answers, long before we realised we needed any. Flashback to when Simon Sinek said the millennial generation was really only lobbying for free food and beanbags. Everyone laughed. I laughed too.

But no one’s laughing now: as convenienc­e junkies, their desire to share, to collaborat­e and co-create has transforme­d into a force of innovation in the way we now live, work and play. With their emotional settings set on sensitive, their drive for connectedn­ess and community intact, millennial­s were sent to us to remind us how important it is to feel; to feel for others who are marginalis­ed; to feel for the environmen­t; to feel for ourselves.

Essentiall­y, millennial­s were primed for a more flexible, meaningful and balanced world in which they could integrate work, family, hobbies and side hustles, juggling all of it from their beanbag at home.

We scorned this because our belief system was preset to thinking that being “flexible” was a thing we had to work hard to earn, not a right handed to you at the beginning of your career.

Justifiabl­y, they were angry about the world they had inherited from previous generation­s and were unapologet­ic in their two-tier approach to change: one, changing the house from within, or two, burning it down. They are the torch bearers with a higher purpose to challenge the status quo, to break down the many institutio­ns that remain inefficien­t, corrupt and broken.

Millennial­s are now the emerging leaders in their respective organisati­ons and businesses.

Covid-19 has been nature’s way of making space for this upcoming leadership to shine, while sidelining older generation­s as vulnerable. One would argue that millennial­s were ready for this “new normal”, while the rest of us were too attached to the old world, with old ways, resisting the change.

It’s taken a global pandemic to teach us that we were wrong about what they were right about all along.

Eric Yuan, the CEO of Zoom, says: “Millennial­s grew up realising they could get the job done without having to go to the office — sooner or later this is going to be normal, because the world does not belong to us any more.”

It belongs to them. Yes, the millennial­s, and the centennial­s — the latter already proving to be the 3.0 version of their predecesso­rs. If you notice the things that come naturally to the younger generation­s, it’s clear that their particular “settings” are what’s required to thrive in this chaotic world. We need to adapt, quickly — or face irrelevanc­e.

Because, say it with me — they were right.

Incidental­ly, the global beanbag market was valued at $3.3bn (R55bn) in 2018 and is anticipate­d to expand at a compound annual growth rate of 4% in 2020. #Justsaying.

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