Germany steps up pace in wine race
Germany has fallen behind European competitors in grabbing its share of growing wine exports, and the government wants to address that by aggressively marketing top products.
In the first revamp of its marketing strategy in a quarter of a century, Germany will roll out a “pyramid” of protection labels that link wines more closely to specific regions.
Top wines like Mosel Valley riesling will sit on top of the pyramid, which follows the principle of “the smaller the origin, the higher the quality”.