Seaton-sational sales in KZN
At the start of lockdown level 3, Collins Residential, the property developers of Seaton on the KZN North Coast, cautiously opened private transactions on their prime seafacing stands in the node called The Bay at Sheffield Beach.
They had a few interested “prepandemic” buyers lined-up for these properties that come with a price tag ranging from R3m to R15m a pop. Little did they know that, despite the current economic outlook and prevailing negative sentiment, in under two months they would have achieved R179m for the first two precincts.
“It confirms what we’ve instinctively known – if you have an exceptional product in a perfect location at the right price point, there will always be significant demand. Seaton, The Bay, is that product. Seaton is not only land in a glorious prime position, it’s land with an unrivalled lifestyle,” says Murray Collins, MD, Collins Property Group.
The lifestyle offered at Seaton has been in planning for over five years. Given the current emerging microtrends of what people are looking for following Covid, it’s interesting to note that Collins Residential had already identified these needs and integrated them into the masterplan for Seaton. Seaton offers homeowners the opportunity to live an authentic, uncomplicated, familyfocussed, closer-to-nature version of life. Residents have access to the vibrant Beach Club House, a superb multi-sports facility, 26km of running and cycling trails, a world-class equestrian facility, and intimate proximity to nature.
The intense focus on rehabilitating the environment – including the wetlands and forest – means Seaton homeowners will live in a landscape as natural and authentic as it was 100 years ago.
Residents will not only have their own beach and indigenous landscape on their doorstep, but be able to share in their neighbours’ 1,000ha of rehabilitated coastal property. There are no fences or borders with Collins Residential’s adjacent Zululami Luxury Coastal Estate, so residents will be free to roam further afield and explore the adjacent property.
Seaton is envisaged as piloting a fresh, discerning approach to urban planning with sensitivity to the environment a central tenet, where quality amenities such as first-class schools and commercial nodes are carefully integrated into the greater landscape.