Sunday Times

Readers’ Views

WRITE TO: PO BOX 1742, Saxonwold 2132. SMS: 33971 E-MAIL: letters@businessti­mes.co.za.

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Tourism ban as illogical as cooked-chicken ban

The government’s approach to tourism is as illogical as everything else it has done on the pandemic, “Jobs bloodbath, tourism gutted” (October 4).

It doesn’t make sense to ban complete countries if the protocols already screen for infected persons.

In addition, tourists are the easiest people to track since they come through a choke-point (passport control) and by tracking their movements with the app (already required) it should be possible to keep track of any potential clusters.

The tourism ban is as ridiculous as the cooked-chicken ban, which shows that this government is not serious about addressing unemployme­nt. Andrew Merrifield, on businessLI­VE

Auditing problem not easy to fix

I can only appreciate the frank analysis and talk from [KPMG SA chair] Wiseman Nkuhlu, “State capture: KPMG’s slippery slide” (Newsmaker, October 4).

This will not be possible to fix easily. Finding experience­d people to do audits and review reports and write proper executive summaries is not easy. Not sure how many of these are left at KPMG.

Vis Dragon, on businessLI­VE

702 needs emotional rescue

702’s recent relaunch is a desperate attempt to find a foothold in a crumbling legacy media landscape, “702 takes drastic action to stem listenersh­ip slump” (October 4).

Primedia Broadcasti­ng acting CEO Geraint Crwys-Williams admitted to failures at the station but waxed lyrically about the shifting racial profile of its presenters, as if racial diversity is the panacea for all its ills.

It’s not. Race is a cosmetic metric when the consumer is human; all listeners are human and therefore slaves to emotion. It’s within the range of shared human emotions that a skilled talk-show host can find the tension needed for compelling radio.

They don’t need to be of a certain colour or to be interested in politics. Politics is the lowest-hanging fruit in talk radio programmin­g. The idea is that politics creates the necessary tension for debate. Thinking that South Africans are joined primarily by shared interests in politics and crime is unimaginat­ive and disrespect­ful.

My challenge to 702: if you’re serious about reimaginin­g yourself and growing your audience, don’t bother with the skin tone of presenters, rather train them to think about the science of human behaviour. Lose the preoccupat­ion with politics and crime — focus instead on shared emotions. Daryl Ilbury

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