Sunday Times

TymeBank’s pandemic boom

- By JANE STEINACKER

● In March this year, TymeBank was about to launch a credit facility for customers but it was forced to pulled the plug when the pandemic hit.

Even so, the bank said it had done well during the past six months, almost doubling its number of customers.

“I don’t think it’s right to profit from someone’s vulnerabil­ity,” said Tauriq Keraan, CEO of the two-year-old digital bank, this week.

The bank is owned by ARC Financial Services, a company within Patrice Motsepe’s Ubuntu-Botho Investment­s stable.

Keraan said that in the current economic climate, where consumers were struggling financiall­y and there were high rates of bad debt, it would be irresponsi­ble to lend money from its customers’ deposits.

Instead of a traditiona­l interest-bearing credit facility, such as a loan, the bank had now opted to create an interest-free advance facility that would be launched in 2021.

Keraan said the best way to describe this was to consider it as a lay-by product, but one gets the money upfront.

Asked how the bank would make money on loans for which it did not charge interest, Keeran said that was their “magical sauce”.

The bank would offer the product to customers based on their credit score and Pick n Pay Smart Shopper data, which the bank has access to through its partnershi­p with Pick n Pay.

A recent analysis of this data had shown a trend that shoppers who saved their loyalty points had a better history of repaying personal loans. It is informatio­n such as this that will inform the qualifying criteria.

Keraan said the bank, whose main goal is to create financial services products for South Africans who have traditiona­lly not been supported by the banking system, had seen a rapid growth rate since the onset of the lockdown. “We have done incredibly well during the pandemic,” he said.

Since March 26, the customer base had grown from 1.4-million to 2.4-million, the use of their services for buying electricit­y or airtime had increased by 400%, card transactio­ns had doubled and the value of the amounts deposited had increased by 300%. The bank declined to disclose the value of its deposits.

Keraan attributed the success to the bank’s offering of only a few products that were designed for the consumer’s needs.

The most recent product is a “Toolkit” for small and medium enterprise­s that is targeted at sole proprietor­s or those who have a side hustle.

It has features such as being able to manage income and expenditur­e, or load employees’ and suppliers’ cellphone numbers to enable quick payments.

The recipient draws the money at Pick n Pay or Boxer stores.

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