Sunday Times

Kellogg’s sales snap, crackle and pop

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Breakfast cereal maker Kellogg’s raised annual forecasts and beat firstquart­er sales and profit estimates this week, helped by a sustained snacking boom that began during the pandemic but continues even as the US economy reopens.

Fresh restrictio­ns in several parts of the world including France, the UK and parts of Asia early this year have also fuelled demand for cereals, snacks and frozen foods as consumers staying indoors seek comfort in food.

Net sales rose to $3.58bn (R51bn) in the quarter ended April 3 from $3.41bn a year earlier.

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