‘I’m in the business of giving peace of mind’
Seugnette van Wyngaard is head of 1st for Women Insurance
How does 1st for Women differ from other insurance companies, and what is your role at the company?
We are the only insurer dedicated to putting women’s safety first, and the only insurer that offers products and services designed to do so.
At 1st for Women I work with a dedicated team of passionate people to design, market, sell and fulfil products and services that help keep the women of SA safe.
You studied law; what drew you to work in insurance?
While studying law at the University of the Free State, I volunteered at the Legal Aid Clinic and from my experience there I knew I would prefer to work at a corporate entity than at a law firm.
I saw there was an opportunity for corporate entities to break barriers for women and inspire future female leaders.
What do you think makes you good at your job?
I see my role as a calling rather than a job. I am passionate about keeping the women of SA safe and approach each opportunity, each challenge, each interaction with a woman, mother, sister and daughter with this in mind. I know what it is like to see a missed call from my daughter — my heart sinks. Never mind those blue ticks — I wait for them to appear to know she’s reading my WhatsApp message and that she’s OK.
If I am feeling this way, how many other women are? If I can help people feel safer, then I’ve done a good job.
What is your morning routine?
I am not a morning person. However, between 5am and 8am is my “sacred time” .I use this to prepare for my day by journaling. This is key for me in terms of getting my mindset right, acknowledging how blessed I am, and spending time being grateful for the difference I can make.
When I walk into my office, it is “go time”, and I am ready for anything that may come my way. Never underestimate the benefits of a good cup of coffee.
What did you want to be as a child?
I wanted to be a hairdresser. I saw it as a creative environment where I could engage with a variety of women and be seen as a trusted confidante.
I used to go with my mother to the hairdresser and was mesmerised by the conversations women had while they were getting their hair done. They were in a safe environment, where they could share and discuss their ideas, dreams and goals. I wanted to be part of that.
What advice do you have for young people keen to join your industry?
It is exceptionally rewarding. Instead of saying that I work in the insurance industry, I like to say I am in the business of giving peace of mind.
The reason is that if someone is in a car accident or if their home burns down and they are uninsured, the result is financial ruin. Insurance allows you to rise from tragedy and rebuild.
For those keen on joining the industry, my advice is embrace your curiosity and learn everything you can about it. If you work hard, ask questions and engage with your colleagues, you can be successful.
Be confident in your own style, your own voice and pursue your goals fearlessly.