Sunday Times

Agree to a cellphone contract over the phone at your peril

- WENDY KNOWLER

present to you today case study number 458 as evidence of why I say that agreeing to a cellphone contract over the phone is a seriously bad idea. OK, I made that number up — but, if anything, that’s an underestim­ate of the number of the seriously dodgy telesales cellphone contracts I’ve investigat­ed over the years.

It would be bad enough if the consumer got justice quickly and painlessly after pointing out they had been misled about the length of the contract, the subscripti­on fee, the phone specs, or myriad other sales agent lies, but too often that’s not what happens. They’re denied access to the call recording, fobbed off, and then left to languish in “customer care” hell for months, sometimes years.

And so to my latest case. On January 15, Hermann Reuter e-mailed me, describing his engagement with Vodacom about an injustice that had been dragging on for more than a year without resolution.

The only response he’d got from Vodacom customer care to his e-mail of more than two months earlier was a cheery e-mail notificati­on that “this service has been moved to our ToBi support channels”. That’s a chatbot service. This while Vodacom continued to take about R400 from his bank account every month for a contract he’d cancelled a year earlier. His ordeal began in

November 2022, when he made the mistake of agreeing to a laptop contract when called by a sales agent representi­ng Vodacom.

He had been intending to buy a laptop from a national retailer at the time, but was sweet-talked into the Vodacom contract. But when the laptop was delivered, it was immediatel­y apparent to him that its specs did not correspond with what the sales agent had told him. So he took this up with Vodacom, whose staff listened to the recording of the sales call and confirmed that the sales agent had indeed lied to him about the laptop. He was then given the option of sending the laptop back and cancelling the contract.

Three days before Christmas — of 2022, let’s not forget — Reuter handed over the laptop, in its original packaging, to a courier service. He has a reference

Inumber confirming it was received by Vodacom.

But every month that extra R400 continued to be debited from his account, on top of the debit for his legitimate pre-existing contract. He started documentin­g his attempts to stop that debit order from April last year. He was referred here and there, reassured of “escalation”, promised that a service request would be sent to the sales department, referred to the “stop service” line, and on it went.

No-one in “cancellati­ons” or “sales” took responsibi­lity. In desperatio­n, Reuter visited his local Vodacom branch in the Garden Route Mall, where staff said they had no mandate to deal with telesales contracts. Bear this in mind when you’re tempted to agree to a cellphone contract over the phone. You can’t sort out any dispute face to face — you’re stuck with the faceless “customer care” people and bots.

Reuter complained to the Consumer Goods and Services Ombud and was referred to the National Consumer Commission. No response. Four months ago, he received another telesales call — this time an invitation to upgrade his other Vodacom contract.

“When I expressed hesitance to make a new deal with Vodacom until the issue of the laptop was sorted out, the agent said she could see that the service request had been logged successful­ly and I would be paid a full refund of all money debited to date.” Not only did he not get that refund — an undertakin­g the agent had no authority to give — but the laptop contract subscripti­on kept on being debited. “I am really tired and do not know what I have done wrong that Vodacom cannot assist me with the simple request to stop withdrawin­g [stealing] money from my account, and hopefully repay the full amount,” he told Vodacom in November.

No response. Utterly defeated, he asked me to intervene in that January 15 e-mail. A day after I sent Vodacom a media query about his case, Reuter received an e-mail from an “executive client liaison officer”. Now, one would expect such an e-mail to contain a profuse apology for what Reuter has been put through. But no. “Kindly note that I have tried contacting you on 071 ... unsuccessf­ully,” it read.

In fact, the e-mail didn’t include a sorry of any kind. It confirmed what should have happened a year ago: “The cancellati­on has been loaded, effective immediatel­y... [and] we are busy processing the credit note to your Vodacom account ...” In fairness, the woman did apologise when she got hold of Reuter on the phone later. Here’s what Vodacom told me: “As soon as we are able to pull the call recordings, we will run a full root-cause analysis [of what went wrong[.”

So what happened? “There was an issue with the manner in which the laptop was booked with our courier company, which also contribute­d to the delay in the cancellati­ons of this contract. Part of the rootcause analysis will include investigat­ing what transpired with the courier company, as well as what transpired during the call interactio­n with our call centre agents.”

Finally, is Vodacom’s entire customer service delivery being handed over to a bot called ToBi? Apparently not. “This chatbot only enhances the way we engage with customers. In instances where the customer’s query is too complex for ToBi to resolve, it is [routed] to a human agent.”

Incredibly, neither the bots nor the humans were able to reverse the raiding of Reuters bank account because of what they knew to be a lie on the part of their mandated telesales agent — in the course of an entire year. I’ll say it again: agree to a cellphone contract over the phone at your peril.

You can’t sort out any dispute face to face — you’re stuck with the faceless ‘customer care’ people and bots

 ?? Picture: rf@123.com ?? When Hermann Reuter’s laptop was delivered, it was immediatel­y apparent to him that its specs did not correspond with what the sales agent representi­ng Vodacom had told him.
Picture: rf@123.com When Hermann Reuter’s laptop was delivered, it was immediatel­y apparent to him that its specs did not correspond with what the sales agent representi­ng Vodacom had told him.
 ?? ??

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