TOYOTA BACKS SA ATHLETES
Supporting the nation's sporting heroes in Paris
Toyota South Africa Motors (TSAM) pledged its support to four exceptional South African sporting heroes as the 2024 Olympic and Paralympic Games in Paris loom closer.
Puseletso Mabote, Louzanne Coetzee, Pieter Coetze and Matt Beers are set to inspire the world, and Toyota is committed to supporting their journey towards excellence.
The move reaffirms the brand’s commitment to the spirit of sportsmanship and the celebration of human potential through its Global Team Toyota Athletes Programme, which the four sporting heroes have been inducted into.
The Global Team Toyota Athletes Programme aims to support and uplift athletes in their quest for excellence on the grand stage of the Olympic and Paralympic Games.
Mabote and Coetzee are set to showcase their exceptional talent and spirit at the upcoming Toyota South African Sport Association for the Physically Disabled in Bloemfontein this March.
The duo epitomise the values of perseverance and resilience.
Their participation amplifies the spirit and inspires individuals worldwide to overcome barriers.
Global Team Toyota Athletes consist of sportsmen and sportswomen who have been selected from various countries because they share Toyota’s philosophies and values.
The athletes ignite the “Start Your Impossible” philosophy whenever they compete in their respective sports.
The programme builds upon Toyota’s legacy of supporting various local sporting codes. By fostering a global community of athletes, Toyota seeks to create an environment where athletes can share experiences, learn from one another, and inspire the world with their achievements.
“We believe in the unifying power of sport to create a better society,” said Glenn Crompton, vice president of sales and marketing at TSAM.
“Through the Global Team Toyota Athletes Programme, we aim to champion the values of determination, perseverance, and excellence that athletes bring to the world stage.”
Each athlete brings a unique and inspiring story to the tapestry of South African sport.
Mabote, a decorated Paralympian (athletics T63 100m, 200m and long jump), overcame challenges with grace and determination, serving as an inspiration to many. Coetzee (athletics T11 and F11 marathon), with her unwavering spirit, carved a path of success as a paralympic middle-distance runner. Coetze (100m and 200m backstroke), an emerging swimmer, embodies the potential of the next generation of South African athletes. His dedication and passion for the sport positioned him as a rising star in the competitive world of swimming.
Beers, a gravel mountain biker, brings adrenalinefueled excitement and an indomitable spirit to his craft.
For the Olympic and Paralympic athletes planning to partake at this year’s games, the road to the Paris 2024 is not just about competition; it’s a journey that transcends limits and redefines what is possible. Toyota is committed to walking alongside these athletes, providing the support they need to chase their dreams and leave an indelible mark on the world.
While Beers will not be taking part in the Paris 2024 Olympic and Paralympic Games, TSAM recognises his exceptional talent and determination.
Aligned with Toyota’s “Start Your Impossible” campaign, the Global Team Toyota Athletes Programme embodies the idea that when people are free to move, anything is possible.
By supporting athletes worldwide, Toyota strives to break down barriers, challenge the status quo, and empower individuals to overcome obstacles.