Get rich quick — at just R7 700 a copy

Sunday Times - - 26 Businessti­mes News - BIÉNNE HUIS­MAN The Mil­lion­aire- Maker, The Mil­lion­aireMaker

Pic­ture: AMBROSE PETERS MATTHIAS Sch­melz, au­thor of

which sells for R7 700 a copy, claims he can trans­form any­one into a mil­lion­aire.

And should his book fail to do just that, he is happy to guar­an­tee read­ers their money back.

Busi­ness Times met multi-mil­lion­aire Sch­melz, 45, at his man­sion, which boasts its very own lift, in Net­tle­ton Road, one of the most ex­pen­sive streets on which to own prop­erty in Cape Town, with sweep­ing views of Clifton.

He made his vast for­tune mostly through sell­ing eco-friendly vac­uum clean­ers — which use wa­ter to cap­ture dust in­stead of bags and are sold for ex­u­ber­ant amounts by deal­ers around the globe.

“If you don’t be­come a mil­lion­aire af­ter read­ing this book, you can re­turn it at any time in the fu­ture and get your money back,” he prom­ises.

The guar­an­tee is printed in the front of the book.

Sch­melz says his un­usual guar­an­tee was based on a cal­cu­lated risk.

“There were two things on the scale: first, how many peo­ple would give the book back, and sec­ond, how many more peo­ple would buy the book with the guar­an­tee,” he says.

But SA fi­nan­cial ed­u­ca­tion con­sul­tant Iona Minton does not buy into the idea. “To me it smacks of a get-rich-quick scheme. I don’t be­lieve any­one can get rich from a book. The se­cret of suc­cess is in a per­son’s fi­bre — your com­mit­ments, re­sources and con­tacts. At the end of the day it’s about a per­son and not about a book they read,” she says. Minton be­lieves there will be many claims for re­funds.

Sch­melz de­scribes the book, bound in brown and gold, as “an ex­tra­or­di­nary com­pi­la­tion of con­cepts, strate­gies and in­spi­ra­tional ideas de­signed to help read­ers change their lives”.

He adds: “I’m on a cru­sade — to make the poor rich and the rich richer.”

Asked about the im­pact he ex­pects the book to have in South Africa, he says: “The Robin Hood prin­ci­ple does not ap­ply. You can­not take money from the rich and give it to the poor.

“There’s plenty of money for all, it’s just about find­ing it. What holds peo­ple back is a be­lief in scarcity. You should be­lieve in the op­po­site, in an abun­dance of pos­si­bil­i­ties and re­sources.”

was launched at the Cape Town Book Fair in June. The first thou­sand copies have just been de­liv­ered from the print­ers and the book will shortly be mar­keted around the world. No copies have been sold yet.

Vanessa Badroo­d­ien, di­rec­tor of the Cape Town Book Fair, re­calls that Sch­melz’s book was a talk­ing point. “Ev­ery­one seemed to en­joy Matthias; he was dish­ing out cham­pagne while talk­ing about the book. The feed­back was good.”

The au­thor says he is in talks with pos­si­ble dis­trib­u­tors of the book in South Africa.

He is mar­ried to beauty queen Fer­nanda Alves, 30, who is of Por­tuguese South African de­scent and the mother of their two tod­dlers. The fam­ily is based in Por­tu­gal.

De­spite Sch­melz’s good for­tunes, he still nur­tures as­pi­ra­tions. “My big dreams all start with a ‘b’. I want to be the best hus­band and fa­ther, to be the best-sell­ing au­thor of the most ex­pen­sive busi­ness book in the world, to be a bil­lion­aire, to ban bull-fight­ing and to buy a Bu­gatti.”

THE WRITE STUFF: Self made mul­ti­mil­lion­aire Matthias Sch­melz and his wife, Fer­nanda Alves. He claims his book will turn its read­ers into mil­lion­aires

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.