BLAN­KET SO­LU­TION

Sunday Times - - Lifestyle - ZYDIA BOTES some­thing­good­stu­dio.com

When Zydia Botes came across the work of Amer­i­can plat­form Slow­down Stu­dio, which works with il­lus­tra­tors and artists on wo­ven blan­kets, she wanted to cre­ate a sim­i­lar, South African con­cept to show­case our tal­ent. And so Some­thing Good was born. The stu­dio col­lab­o­rates with lo­cal artists, whose de­signs Zydia trans­lates onto blan­kets. Zydia plans to sell the beau­ti­ful throws through pop-ups lo­cally and abroad. We caught up with her to find out more about this ex­cit­ing ini­tia­tive.

You’ve just launched your first range. Can you give us a snap­shot of what you’ve cre­ated?

So far we’ve made six blan­kets, by artists Renee Ros­souw, Fran Labuschagne, Janet Light­body, Tammy Jou­bert and Karabo Poppy Mo­let­sane.

Did you in­ten­tion­ally work with all women?

I am all for girl power. Magic hap­pens when we as women sup­port each other in­stead of com­pet­ing.

Were any of the de­signs un­ex­pected?

Yes, Tammy`s naked lady was quite un­ex­pected and is a talk­ing point — peo­ple love it or hate it. Trans­lat­ing an im­age in pro­por­tion onto a ver­sa­tile form re­quires years of ex­per­tise. There are so many vari­ables; the stretch of the yarn, the dif­fer­ent colour re­ac­tions — there is noth­ing easy about it.

Is be­ing a proudly South African brand im­por­tant to you?

So im­por­tant! South Africa is a spe­cial place, and if we all work to­gether, mak­ing use of our re­sources and tal­ent in a re­spon­si­ble man­ner, we can af­fect our econ­omy for good.

The next phase of your launch is char­ity blan­kets — could you tell us a lit­tle more about this?

I am in des­per­ate need of spon­sor­ships. I have a vi­sion of a man walk­ing down the streets of Soweto wear­ing a Nando’s blan­ket, ap­proach­ing his friend who is wrapped in a Nik-Naks blan­ket, both are warm and happy. By means of cor­po­rate char­ity fund­ing, we can cre­ate a range of Proudly SA blan­kets to be do­nated to those in need in South Africa, in Africa, and be­yond. Every­one needs a blan­ket, it is a tragedy that so many are with­out.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.