THE FOXY NETWORK

ON the eve of Fox’s annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for Dm-based voting for X Factor and launching Touch, the first ever global social launch were just among their many innovations.

According to Bluefin Labs (for data between 9/19-11 and 5/6/12), Fox is the leading social TV network with the most amount of “total social comments (among any TV network; cable/premium cable or broadcast)” and has the most number of “total unique social authors (among any TV network; cable/premium cable or broadcast)”.

Trendrr data shows much of the same. FOX was the top social broadcast network for the month of April with 28% broadcast social share, with NBC trailing in second place at 21%. Here are just a handful of the social TV activations Fox has implemented as key parts of their programming.

X Factor: An innovative second screen app for X Factor, including one touch voting.

Glee: Launching Gleek of the Week, where they gave shout outs to individual fans online and onair.

Touch: Launching Mapping the Connections to make sense of the show including a “Threads of Fate” to help you map connections with your friends.