The business just flows for her

ONE of South Africa’s richest women, Wendy Appelbaum, discussed how she started her own wine business as a result of her boardroom experiences. She was speaking on CNN Marketplace Africa’s Profit Point.

The daughter of Donald Gordon, the founder of the Liberty Group, said her privileged start in life was not the only reason for her success.

Appelbaum and 10 other women started Wiphold, an investment company that empowered women. Her work with Wiphold served as a catalyst for Appelbaum to start her own business after acquiring knowledge about human resources, marketing and financials from her

ONE OF SOUTH AFRICA’S RICHEST BUSINESSWOMEN, WENDY APPELBAUM, SPOKE TO CNN MARKETPLACE AFRICA’S THIS WEEK ABOUT HER WINE BUSINESS

ELENI GIOKIS

various board roles.

She started her business, De Morgenzon, a wine business that was unlike anything she had done before. She shares her story below.

I really did understand how to run a business and make money. A lot of people say I was born with a silver spoon in my mouth, which to a degree I was. But I’ve certainly not relied on that to get on with my own business life and do what I wanted to do. boardroom that good.

Gosh, at one point I think

I sat on 15 boards. And once I realised that all this experience I was getting across the board, from financials to marketing, HR to all the things that you learn as a member of a board, at that point I decided I was going to do it for myself. That was when we started De Morgenzon.

I have a wonderful winemaker whose talent is to make wine. I think as a business woman, it was something I would love. I always wanted to farm. I always wanted to live in nature. And this gave me that opportunity to do something. wine you’ve ever made.’ And he did that.

Honestly, it makes a huge difference. We also play music to the barrels. So everything is made and played to music. Come and have a look… If you grew up to beautiful music like this, wouldn’t you taste beautiful, too?