Sunday Tribune

70% OF IMBALI RIDGE UNITS SOLD IN 4 MONTHS

- STAFF WRITER

AVOCA developers have given the green light for the imminent constructi­on of their 108-apartment “Driveway to Heaven” Imbali Ridge developmen­t on the outskirts of Ballito.

In doing so, they announced the release of the last 30 units.

By any yardstick, this is an extraordin­ary move, coming four months after the launch in December last year.

Avoca’s Tom Hancock claimed that despite the tough market, distinctiv­e design and cost-saving innovation­s coupled with a green, secure location had collective­ly provided a distinct advantage over competitor­s catering for buyers who wanted to move to Ballito.

“We knew we could make sales rapidly, as we had a notable edge in value and innovation.

“Especially when we announced that every apartment of the three-storey block would have drive-up access, an unlikely convenienc­e and security feature for a comparativ­ely small developmen­t of only 108 units.

“This drive-up facility has proved to be a popular selling point.”

Coupled with fibre optic connection, rooftop solar heating, metered savings on hot water energy as well as a smart metering system for a 24-hour purchase of electricit­y, the overall 21st century focus, he said, had been decisive.

A survey of each buyer to date also pointed to the desirabili­ty of having Imbali Ridge on the boundary of the prestigiou­s and leafy Zimbali Country Estate while also only five minutes from Ballito’s CBD.

“We knew if we could supply these modern 21st century convenienc­es and provide them in a location of beauty and security, a stone’s throw from the fastest developing town in South Africa – well, we couldn’t offer anything better.”

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