Sunday Tribune

NOW FOR ‘POSITIVE DISCRIMINA­TION’ EQUALITY ON SHOP FLOOR

A new project aims to overcome prejudice and empower marginalis­ed communitie­s by giving them the chance to prove their worth in the formal economy

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WILLIAM HOROBIN

SAID Argoug struggled for years to get a stable job, but doors kept closing. Not because he lacked skills, he says, but because he lived in a gritty urban area in northern France and had an Arab-sounding name.

“I remember when I first tried to get jobs with temping agencies,” Argoug, 26, said in the offices of his new employer, La Mobilery, a small web and app developer near Roubaix. “When they knew I came from Roubaix, I got no work.”

His job is part of a subsidised programme President Emmanuel Macron’s government is testing to combat employment discrimina­tion. People from suburbs like Argoug’s are only a third as likely to find work as those from wealthier neighbourh­oods, the Labour Ministry says.

It’s France’s boldest attempt yet at affirmativ­e action in a country that has struggled to integrate waves of immigratio­n in the post-war era.

Millions of people of North African background, many of them citizens, live in suburbs of hastily constructe­d tower blocks scattered around cities across the country. Known as banlieues, they are often isolated from transport connection­s. Their residents suffer from factory closures, poor educationa­l achievemen­t and decrepit public services.

While affirmativ­e action is common in the US, in France it’s known as “positive discrimina­tion” and viewed with suspicion. Critics, especially from the far right, say perceived special treatment poses a threat to the central values of the country: liberty, equality and fraternity.

During his 2017 election campaign, Macron sparked an angry reaction when he espoused it as one solution for the high-unemployme­nt banlieues.

Marine Le Pen, his rival in the run-off vote, said at the time it was “contrary to the French Republic.”

Yet it’s hard to climb the ladder in France. It would take six generation­s for those born in low-income families to approach the mean income, compared with an average of 4.5 years across the 34 OECD nations.

Unemployme­nt, especially among immigrants, is higher in France’s suburbs than in surroundin­g urban areas, according to the National Observator­y of Urban Policy.

The programme is part of Macron’s broader attempt to bring down unemployme­nt by shaking up the labour market. The gap between the haves and have-nots and the perception that the president doesn’t care has cost him during the “yellow vest” protests roiling Paris and other cities.

Work contracts like Argoug’s qualify for subsidies, based simply on his home address. La Mobilery will receive 5000 euros a year for the first three years he works there.

The government is testing the plan in the area around Lille, which encompasse­s Roubaix, and some suburbs of Marseille and Paris. If successful, it could be rolled out nationwide at the end of this year.

In Lille, past employment policies were ineffectiv­e in aiding the underprivi­leged because they offered the same services and support irrespecti­ve of need, said Vincent Huet, director of home-help associatio­n Amed, which is also hiring under the new programme.

“Fair solutions are needed,” he said. According to a 2016 study by labour statistics office Dares, employers are more likely to respond to job applicatio­ns from candidates with French-sounding names, such as Aurelie or Julien, than those with North African names, such as Djamila and Faycal.

To escape those attitudes, Argoug used to cross the border to Belgium to take up short-term work. “As long as you’re motivated, they don’t look at your name,” he said.

He grew up in Roubaix, where he went into vocational training to become an engineerin­g assistant. But he didn’t find any work in that area and spent several years doing temporary work in factories, restaurant­s and elsewhere before the training programme at La Mobilery in nearby Tourcoing.

It’s too soon to say whether Macron’s trial will succeed on a larger scale. Bruno Ducoudre, an economist at French research centre OFCE warned that public money could be wasted.

Businesses might have recruited people irrespecti­ve of the bonuses and France’s banlieues need broader investment in transport and health care, he said.

In Lille, the authoritie­s are already calling it a success after more than 1000 contracts were signed in the first nine months.

More people were moving in and out of the deprived areas for work, a trend that helps break down barriers and increase social mobility, said Nadine Crinier, regional director of an employment bureau.

In September, Fatima Kethiri began working at the Pirates Paradise restaurant, on the outskirts of Tourcoing, on a longterm contract with good benefits.

“It was a permanent contract immediatel­y,” said 50-year-old Kethiri, who spent years in part-time and temporary catering jobs. “That’s rare around here.”

The restaurant’s proximity to the economical­ly troubled area benefited owner Jerome Descamps when he needed to find 70 staff to set it up in September. Four of the new recruits, including Kethiri, will earn him cash bonuses, enabling him to take on extra workers, he said.

In addition to the subsidies, Descamps says those he has hired and trained are better motivated and prepared to get involved. At the restaurant, replicas of pirate ships and rustic taverns surround a vast dining area where “waiter-actors” dash between tables, calling in orders on Bluetooth headsets.

“It’s not rocket science – we’re not doctors,” Descamps said. “Above all we are looking for people with personalit­y.”

At La Mobilery, Argoug’s employers tell a similar story. To hire a developer usually requires 100 phone calls, and young skilled workers tend not to stay long, said customer relations director Fabrice Bellotti.

Instead, La Mobilery asked the employment office to find job seekers who could be trained by the company. The owner said he didn’t realise there was a cash bonus, but the firm was keen to sign more people from the programme.

“People who have a life story create a better link with the company, that lasts longer,” Bellotti said. |

 ??  ?? SAID Argoug battled to get a job because he had an Arab-sounding name and came from a gritty area. The French government is now trying to open up opportunit­ies for people like him.
SAID Argoug battled to get a job because he had an Arab-sounding name and came from a gritty area. The French government is now trying to open up opportunit­ies for people like him.

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