Film promotion employs 150 drones

ABOUT 150 drones lit up the sky to form the Brahmastra logo at Kumbh Mela on Maha Shivratri, as actors Alia Bhatt, Ranbir Kapoor and director Ayan Mukerji came together for a one-of-a-kind film marketing initiative this week.

“It’s the Brahmastra logo day. Our journey has just begun. We are at the Kumbh Mela and we’re very excited. Look up at the sky,” Bhatt said before the logo launch.

Kapoor said: “I am very excited – can’t match her energy, but super excited.”

Mukerji shared Bhatt and Kapoor’s photograph on Instagram and captioned it: “Shiva and Isha, the actors’ on-screen characters from the film.”

The team looked up at the sky at the logo formation of drones, something that had never been done for a film’s promotion, according to Bhatt.

Hours before the unveiling of the logo, the team members had teased fans with what they had planned.

Bhatt took to Instagram and asked fans: “Why do you think we are going to Kumbh Mela?”

Kapoor joked: “To leave you there.” On a serious note, the actress said: “It is a special day and it is a supremely special plan from the team of Brahmastra. We are excited about it.”

Film-maker Karan Johar, who is producing the film under his Dharma Productions banner, also tweeted: “Tonight the Kumbh Mela is going to be a lot more magical.”

Brahmastra, releasing this Christmas, is a fantasy adventure trilogy. The film, by Fox Star Studios, also stars Amitabh Bachchan and Nagarjuna. | IANS