Sunday Tribune

How SMES can benefit from Enterprise Supplier Developmen­t programmes

- BEN BIERMAN Bierman is a managing director at Business Partners Limited

SOUTH African small businesses face a myriad challenges, not only rooted in the precarious­ness of the country’s current economic climate, but due to South Africa’s turbulent history.

Since the inception of democracy, the government has implemente­d initiative­s, through social and legal means, to boost the small and medium-sized enterprise (SME) sector in light of its importance as a key contributo­r to gross domestic product with varying success.

BBBEE’S and its Programmes

connection to ESD

In 2003, by means of the ratificati­on of the Broad-based Black Economic Empowermen­t (BBBEE) Act, government extended a helping hand to SMES with the ultimate goal of bridging the gap between large South African corporates and small businesses.

The act gave rise to Enterprise Supplier Developmen­t (ESD) programmes – initiative­s owned and run by corporates to promote a conducive environmen­t for the creation of sustainabl­e partnershi­ps between corporates and SMES.

It is in the interest of large corporates to establish and drive the success of ESD programmes. This is because BBBEE scorecards include enterprise developmen­t as one of its key elements: ownership, management control, skills developmen­t, employment equity, preferenti­al procuremen­t, enterprise developmen­t and socio-economic developmen­t.

ESD Programmes vary in prerequisi­tes and objectives

Some of the country’s largest companies have fully-fledged ESD programmes. South African Breweries (SAB), for example, has a long-standing one that provides support for black business owners who can supply goods and services across the SAB supply chain. Another example is ICT leader Telkom. Its ESD programme, launched in 2015, provides support for start-ups in the technology sector and uses preferenti­al procuremen­t methods to give small businesses the chance to gain a competitiv­e edge by becoming a Telkom supplier.

Look beyond capital

In the quarter 3: 2021 Business Partners Ltd SME Index – a survey measuring the attitudes and confidence levels of SME owners – the top three challenges impacting small businesses were cash flow, economic conditions and funding.

Predictabl­y, all three relate to a small business’s financial position, but the struggle extends beyond rand and cents.

A lack of ongoing support and access to networking opportunit­ies and expertise pose a significan­t threat to the growth of small businesses. This is where a well-structured ESD programme can provide a viable solution.

Tips on choosing the right ESD

For small businesses looking to increase their market share, boost revenue and become key players in the local SME environmen­t, an ESD programme could serve as a stepping-stone to success.

The key to choosing the correct one is to refrain from looking for a “quick fix” in the form of a capital injection.

The most viable ESD programmes are always geared towards “bigger picture thinking” and long-term growth, and include components such as mentorship, a focus on skills developmen­t and support from experts in the field.

Today, most of corporate South Africa has active ESDS that are marketed aggressive­ly, because their stance and position in the broader market rests largely on their compliance with BBBEE legislatio­n.

The first step to finding the right ESD partner is to search for corporates within industries that depend on the goods or services your small business offers.

Furthermor­e, participat­ion in an ESD programme assists SME owners to assess their progress, plan their future growth and become more discipline­d about tracking, recording and monitoring the steps they are taking towards those goals.

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