The rise of Laconco in fashion and beauty
THE Real Housewives of Durban star Nonkanyiso Conco is one of the most talked-about cast members this season.
The 30-year-old who rose to fame in 2018 after giving birth to her son, whom she shares with former president Jacob Zuma, has created a name for herself in the entertainment industry.
Better known as “Laconco”, the former Vuma FM presenter is capitalising on her fame by getting into the fashion and beauty industry.
In July 2020, she launched Laconco Naturals, a beauty, cosmetic and personal care brand.
Laconco describes beauty as something that has different meanings to every individual.
“The fact is when you become engrossed with what beauty should look like, defined by the world, it crushes confidence and affects selfesteem because you feel you’re not fitting. If you find nature, you find your belonging and where home is,” she says.
Following the success of Laconco Naturals, she expanded her brand and launched Laconco Apparel last April. Laconco Apparel is a range of T-shirts and hoodies with her famous slogans such as “gugul me”, “weh shwele”, “saze sasha” and “mnge”, “suka demedi”.
“From my childhood, I’ve always been a being of terms. I would say a word from nowhere to everyone’s tongue. I’ve learnt that my presence either on social media or on screens has created a community that’s made up of amatemu (terms), being authentic and embracing self. I want to thank all of you for your kind words and the love you have expressed to me in all forms. Bo mnge
ngiyabonga (my friends, thank you),” she told her followers on Instagram.
This week, she launched the Laconco Apparel at Edgars Sandton City and was well-received by her friends and supporters.
“Public figures do become groupies too, and it’s fine! I have never hidden the love I have for her! I popped in at Sandton City to show my support! I am that girl who supports @la_conco. The excitement and warmth you gave me was overwhelming,” commented Phume Sibisi Khethang of Pastor’s Wives.
Laconco has always had an entrepreneurial spirit. Growing up, she used to sell sweets and snacks in school for extra cash.
She looked up to her mother, who had multiple streams of income to support her children.
“My mom was a seamstress since the early ’80s. Today I am a qualified journalist through my mom’s hard work as a seamstress, knitting and hairdressing, being a domestic while knitting on the other hand. She has shown me versatility and taught me about multiple streams of income at a young age,” she told News24.
Laconco is also the founder of Sikhanyisa isizwe, an organisation aimed at empowering the young.
She is currently hosting season 2 of