Consumers are shifting to organic for health and the planet
CONSUMERS are making conscious decisions to avoid processed foods containing emulsifiers, stabilisers, and chemicals, realising that lower-cost food alternatives lead to a path with significant health consequences.
While on the path to eating clean, consumers are also concerned about the environmental impact of processed foods. Organic food, which focuses on localisation, health, and environmental friendliness, is something consumers are becoming more interested in.
According to the FIBL and IFOAM Organics International Report 2021, India ranks first in Asia (fifth in the world) with 23 000 hectares under organic farming.
The report also predicts that India’s organic business will grow at a faster rate as a result of increased demand for organic products during the outbreak.
The Indian organic food industry has grown significantly, reaching $820 million in 2020 from just over $200m in 2018, and is expected to grow at a compound annual growth of 24% from 2021 to 2026.
The pandemic has had a “longterm impact on consumer behaviour, particularly in terms of food and beverage choices”.
Concerns about the potential negative health effects of foods produced through intensive farming practices have sparked renewed interest in the health benefits of organically grown fruits and vegetables.
Organic products are in high demand everywhere, from the healthcare industry to the food industry.
People are becoming more aware of the long-term health benefits of eating chemical-free food, and they are willing to pay a little more to avoid eating conventionally grown food.
They understand that organic goods provide them with a healthier, disease-free lifestyle for a longer period of time, saving them money on future medical expenses.
Health advantages
Consumers are drawn to organic products because of their better nutritional value. Those cultivated organically provide several advantages.
A diet rich in vitamins, minerals, and no preservatives can help prevent a variety of diseases. An organic diet increases energy levels and reduces
cravings with better fibre content.
The findings revealed that when plants grown in organic production systems and not exposed to synthetic chemical pesticides, create more phenols and polyphenols to protect themselves from insect assaults and damage.
Eco-friendly
Organic farmers adhere to stringent cultivation guidelines, which benefit
the land, water, and air. Organic farming practices also help to preserve biodiversity and the ecosystem’s natural equilibrium.
Organic agriculture contributes to the battle against global warming since organically grown food is supplied locally, using less energy for transportation and thereby reducing carbon dioxide emissions.
Growing food has long been associated with environmental balance. It doesn’t include any potentially dangerous elements, which is one of the reasons why consumers choose organic products over conventional ones.
Sustainable
Because organically grown products and ecologically friendly packaging go hand in hand, many organic producers, shippers and distributors are establishing projects to limit the use of plastics and incorporate environmentally-friendly materials.
Packaging companies are racing to develop eco-friendly materials for both organic and conventional goods.
The paper board packaging for milk is one such packaging introduced by Akshayakalpa. Paper boards are made from virgin paper boards that are recyclable.
Originally designed to transport fresh pasteurised milk, this container has since become the standard for fresh milk and juice in many countries.
The gable top carton is more environmentally friendly than plastic packaging alternatives because it is made of renewable and recyclable materials. |