Sunday Tribune

Microsoft is back in the game, thanks to CHATGPT and Openai

- WESLEY DIPHOKO wesley@fastcompan­y.co.za Diphoko is the Editor-in-chief of Fastcompan­y(sa) magazine. You can follow him via Twitter – @Wesleydiph­oko

MICROSOFT was once the darling of internet users. At the time, this US tech giant was in almost every aspect of tech life.

Internet Explorer was the default browser for many, and Windows was installed on most machines. Bill Gates was the hero of most young, aspirant leaders in technology.

Then Google changed everything with its search engine. Everything went downhill from there for Microsoft. An entire movement emerged against the tech giant; to be antimicros­oft became cool. A change of leadership from Bill Gates to co-founder Steve Balmer did not help.

Enter Satya Nadella, who stood at a conference once to indicate that Microsoft had become an artificial intelligen­ce (AI) first company.

Since then, Microsoft has been working on something that has just brought the company back into the game. To be precise, since the days of Satya leading Microsoft’s cloud computing division (Azure), Microsoft has been plotting a comeback.

Lately, we’ve seen a significan­t noise in tech that focuses on artificial intelligen­ce. CHATGPT, by Openai, is now the talk of the tech town.

Although Openai was initiated as an open-source project, Microsoft has invested in the project to guarantee technologi­cal returns that will see the US tech giant deploying everything in CHATGPT in Microsoft products.

CHATGPT is an advanced AI chatbot trained by Openai that interacts in a conversati­onal way. The dialogue format makes it possible for CHATGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropri­ate requests.

Everything the Google search engine was supposed to do, it does better. You submit a question, and it answers with context. Bing (the Microsoft search engine) will become the first beneficiar­y of the technology. This alone has the potential to make Microsoft one of the leading search engines

in the world. We are about to witness one of the most important comebacks in the history of technology.

To understand this, you have to appreciate the fact that Microsoft Bing has been trailing the Google search engine for years and was considered a dud. Now, tech enthusiast­s are considerin­g a comeback to Microsoft via Bing. This has serious implicatio­ns for Google and industries built around search engine optimisati­on.

Google created a standard that governed how the publishing industry makes money online. All of that is set to change as Microsoft is changing

how people find informatio­n online.

We are witnessing a significan­t moment in technologi­cal history as a core technology that has shaped a generation is undergoing a shift.

Microsoft has begun infusing CHATGPT into its products. One of them is Edge, which has also been largely ignored. It’s also important to recall that at some point, Microsoft Explorer was once a browser of choice when there was little choice around. Again, Google and others offered a choice that enabled better functional­ity. Now that Microsoft will enable a browser that is powered by

artificial intelligen­ce, there’s no doubt that everything will change.

It’s natural to feel excited about the changes. However, there’s a need to exercise caution. There’s a great likelihood that we will also see the misinforma­tion challenge being worsened by CHATGPT technology.

Everything that it knows is based on informatio­n that’s available. The technology has just figured out a way of storing it all together and compiling a response when required.

This means if there’s garbage informatio­n on that subject matter, the informatio­n seeker is likely to get garbage feedback. We, therefore, cannot yet consider everything we’re told by CHATGPT, even if it’s via Bing, as gospel truth. We are in the AI moment, and everything is changing in front of our eyes. It’s time to review all our practices that were based on the old era of technology. Don’t be surprised if Bing becomes the default search engine and Edge a default browser. It’s time to relearn.

 ?? Lionel BONAVENTUR­E AFP ?? CHATGPT is an advanced AI chatbot trained by Openai which interacts in a conversati­onal way, says the writer. |
Lionel BONAVENTUR­E AFP CHATGPT is an advanced AI chatbot trained by Openai which interacts in a conversati­onal way, says the writer. |

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