SUC­CESS A LES­SON IN PER­SIS­TENCE

Sunday Tribune - - KZN BUSINESS REPORT -

WENDY Nor­man, MD of cos­met­ics com­pany J Strick­land Africa, was bit­ten by the en­trepreneurial bug while grow­ing up among a fam­ily of en­trepreneurs.

The 58-year-old Westville res­i­dent stud­ied at Stel­len­bosch Academy for Beauty Ther­apy and was one of the first peo­ple in South Africa to be awarded the Comité In­ter­na­tional d’es­thé­tique et de Cos­mé­tolo­gie qual­i­fi­ca­tion.

She was raised in Zim­babwe and later re­lo­cated to South Africa at the age of 16. Her beauty ca­reer be­gan as an in-store con­sul­tant with In­noxa, a der­ma­to­log­i­cal com­pany, in Zim­babwe in 1976.

There­after, she opened a beauty sa­lon in Dur­ban and in 1982 joined Lancôme as an area man­ager­ess.

Nor­man lec­tured in Beauty Tech­nol­ogy, Aes­thet­ics and Art in 1985 at the then Tech­nikon Na­tal, and later formed

Glam­our & Glitz In­ter­na­tional in Dur­ban, which caters for eth­nic hair-care.

In 1994 she was ap­pointed as an agent for J Strick­land & Co USA – now trad­ing as J Strick­land Africa – to sell their cos­metic prod­ucts. “Dur­ing my ca­reer I re­alised the need for high-qual­ity and pro­fes­sional con­tract man­u­fac­tur­ers, hence I de­cided to ven­ture into con­tract man­u­fac­tur­ing. We are in the process of ne­go­ti­at­ing with large multi­na­tion­als,” she said.

Nor­man be­lieves pro­vid­ing a prod­uct that al­lows women to feel con­fi­dent about them­selves per­me­ates their daily lives and em­pow­ers them for the fu­ture.

As a sin­gle mother and ca­reer woman, she faces a myr­iad chal­lenges which she ul­ti­mately over­comes through per­sis­tence, en­durance and a pos­i­tive at­ti­tude.

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