WHAT A STORM OVER A KIDDIES ’ POKE!

The treasonous’ ad that depicts the ANC as a failing party was just a publicity stunt but the reaction reveals how insecure our rulers are, writes MADALA THEPA

AT the Snorting Grunter, while chomping on some rancid clams and drinking soup, we learnt of the interruption of an ad campaign from a bank that helps people ”.

“The ad campaign really brought out all the ultra trolls and extremists from both right and left.

From Tuesday it has been a daily helping of fear, loathing and animosity and a dose of some long held cognitive dissonance. As the bank s cards foretell, the

’ ANC has apparently lost one of its most important assets its cred

– ibility, or that it s losing altitude

’ with the people that matter. There is a mutual agreement

“plan that is being packaged, writ

” ten, dictated, institutionalised and foisted upon the gullible.

Someone came along and reminded us that this was the same bank that ran the Unban the ANC

“” ad campaign in the 1980s and wondered why the commies are so averse to the bank s criticism.

’ Why the double standards? What we know is that the ad campaign spawned some fawning, drooling groupies and enemies.

Some said it was treasonous to depict or speak of the ANC as a failing party. That was the youth league commies the drone war– riors of the ANC.

At any rate, questioning the qualifications of the ruling party has deleterious consequences.

The bank knew this and it was not for some real marketing oversight that they ran this campaign.

This campaign is a marketing tool called publicity that the bank wanted to milk. People, at least those at the Snorting Grunter, are astute enough to know that the bank is now revelling in the negative attention. And this attention defies parody.

It might be that marketing in general is dead or that the bank wanted to give us a sneak preview of what the bottom of the barrel looks like in marketing these days. Using kids with Kool-Aid

“” brains and have them auction off their opinions about the ruling “” party is not at all a perfect example of freedom of speech. The kids don t use the appositive ’ pronoun convincingly, so to speak.

After watching the ad there is always that feeling that they had some adult furnishings in the background.

The campaign does not seek to encourage the moral improvement of the times we live in or that of the ruling party.

The ANC, after all, is the low hanging fruit that everyone wants to pick and this is what its leaders don t seem to understand. ’ Rending their garments all the time when they are criticised tells us that they are not confident in their leadership.