Sunday World (South Africa)

CRAZE OF SELFIES

- TARA MARSHALL

SELFIE is not just word of the “” year, but also the mainstay of postings on social media sites such as Instagram.

With the prevalence of cameraequi­pped smartphone­s the posting of selfies has reached epidemic levels even the funerals of national

– leaders aren t exempt.

’ But is there a psychologi­cal fallout?

A new study by Florida State University academics Jessica Ridgway and Russell Clayton found that people who were more satisfied with their body image posted more selfies to Instagram confidentl­y

– showing off, you might say.

But in turn, they reported experienci­ng more conflict with their romantic partners such as

– jealous arguments about attention So, does this mean that Instagram selfies are bad for relationsh­ips? The study s authors speculate that

’ when one partner frequently posts attractive selfies, the other partner may feel jealous or threatened. This may lead to excessive monitoring of the other s Instagram feed, which

’ means they see even more of the attention the photos receive from followers. This could potentiall­y lead to greater conflict, cheating, or a break-up. While the study didn t directly

’ measure this sort of monitoring behaviour, the other research has revealed how social media surveillan­ce of a romantic partner is associated with greater jealousy, insecurity, and dissatisfa­ction in relationsh­ips.

Another way to account for the potentiall­y relationsh­ip-damaging effects of posting selfies is that they may simply alienate other people. There is a tendency for people to report less intimacy and emotional support in their relationsh­ips with people who are selfie-posting addicts. People may withdraw from these relationsh­ips because they perceive the excessive selfie-posting as indicative of a narcissist­ic streak.

Narcissism is characteri­sed by grandiose self-regard, a need for attention and admiration, vanity, a sense of entitlemen­t and an exploitati­ve attitude towards others. Narcissist­s preoccupat­ion with

’ their body image and craving to be admired could be why they are more addicted to posting selfies.

Along these lines, one study found that narcissist­ic men posted more selfies and were also more likely to use photo-editing software or filters to make themselves look better. Other studies have found a link between narcissism and selfieobse­ssion in both men and women. Narcissist­s don t just post more

’ selfies, they also post more Facebook status updates about their diet or exercise routine, consistent with their preoccupat­ion with their physical appearance.

But alongside their vain and attention-seeking behaviour, narcissist­s also tend to experience poorer-quality relationsh­ips. A recent study found that couples reported a greater decline in relationsh­ip quality over the first four years of their marriage when the wife was a narcissist

Marshall is a Lecturer in Psychology, Brunel University London

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