Sunday World (South Africa)

Banks defy Covid-19 to rake in R87bn

Institutio­ns under pressure to satisfy diverse customers

- By Kabelo Khumalo

An analysis of the results reported by South Africa’s big banks, which was conducted by profession­al services firm PWC, shows that the sector shrugged off the Covid-19 headwinds and remained highly profitable.

The auditing and consulting firm zoomed in on the 2021 results of the country’s big four banks: Absa, Firstrand, Nedbank and Standard Bank.

The banks raked in a combined R86.8-billion in profits.

Costa Natsas, PWC Africa Financial Services leader, said

while 2021 remained a difficult year, a sizeable number of stakeholde­rs expect that the worst of the pandemic is now in the rearview mirror.

“Against relatively supportive conditions and deliberate management of risk appetite, the major banks’ results for the period exhibit the strength and stability of the South African banking industry,” he said.

PWC also said one of the reasons for a bullish banking sector is the continued focus on, and investment­s into, further building out digital banking capabiliti­es, which resulted in positive client satisfacti­on scores.

Market research firm Consulta on Wednesday released its study, which found that the customer satisfacti­on gap between South Africa’s banks was closing rapidly, with the digital accelerati­on brought about by the pandemic being a significan­t equaliser.

The study looked into 12000 customers from the lower, middle and upper retail banking segments on their overall satisfacti­on with five of South Africa’s participat­ing retail banks during 2021 – Absa, African Bank, FNB, Nedbank and Standard Bank.

Abigail Boikhutso, CEO of Consulta, said banks were under pressure to reinvent their customer value propositio­ns.

“Banks now need to maintain a complex hybrid structure of online and offline service platforms for diverse customer preference­s.

“They are under pressure to ensure that every banking functional­ity is value-adding, seamless, simple and provides real-time assistance and firsttime resolution for every customer enquiry, no matter the service channel,” she said.

 ?? ?? Abigail Boikhutso, CEO of Consulta
Abigail Boikhutso, CEO of Consulta

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