Sunday World (South Africa)

Changing lives is paramount to the NLC

Regulator also helps develop businesses

- Ndivhuho Mafela • Mafela is the NLC’S head of communicat­ions

In its interim report on lotteries and gambling in South Africa (1994), the then Lotteries and Gambling Board observed that “illegal gambling deprived the state of tax”, and that regulated gambling would provide a source of income that could provide tax relief.

It was proposed by the board that the government acknowledg­e gambling as a “social reality” and seek to regulate the industry and ensure that some of the profits from legal gambling be used to support the Reconstrru­ction and Developmen­t Programme

(RDP), welfare and other good causes”. This was the birth of the National Lotteries Commission (then Board), which opened its doors in 1999, with the sole mandate of regulating lotteries, sports pools and prohibitin­g any illegal or unlicensed activities in the sector. Lotteries around the world are used to generate funds for charitable causes, and South Africa establishe­d the same to supplement donor funding to non-profit organisati­ons.

The national lottery and sports pools are operated by a company that is issued a licence to operate for eight years by the minister of trade, industry and competitio­n. At present, that company is Ithuba Holdings – a level 1 B-BBEE company that employs 144 direct employees – and they have the responsibi­lity of ensuring that all activities are conducted with integrity, while generating funds to support good causes. This licence will lapse at the end of May 2023. Across the globe, lotteries are a symbol of hope. For many South Africans, the prospect of winning a life-changing jackpot has them daydreamin­g about the “one thing” that they would do for themselves or their families with those six lucky numbers. In just the past year, 67 lottery millionair­es were created from jackpots with a total of R3.1-billion in prizes.

For hundreds of thousands more South Africans, it means that their lives are bettered daily from lottery funding, as a percentage of every ticket sold goes towards funding good causes to aid society in enhancing the social welfare programmes of government.

As a regulator the NLC oversees compliance with the licence agreement, where the operator has the responsibi­lity to ensure innovation in their operations to increase revenue for distributi­on to good causes that uplift communitie­s, and to attract new players.

Changing lives is the golden thread that runs through the lottery value chain.

The NLC’S supplier developmen­t programme has strong focus on procuremen­t of locally produced goods, and partnershi­ps with other bodies to develop and capacitate suppliers on procuremen­t matters.

In the 2018/19 financial year, around 74% of the commission’s procuremen­t spend went to B-BBEE companies, with a spread between women-owned enterprise­s, youth-owned businesses and those owned by people with disabiliti­es.

Over the years, the retail footprint of the national lottery has grown significan­tly, and since 2015 steps have been taken to empower and upskill retailers to increase their efficiency, to increase the sustainabi­lity of the retailers themselves, and develop female retailers even in the informal sector beyond being a portal for selling tickets.

The expansion of the lottery retailer network also indicates a telecommun­ication infrastruc­ture that has integrity to increase access to play for marginalis­ed communitie­s, supported by e-commerce platforms.

Other offshoots that grow from the lottery ecosystem come through the linkages that the operator forms with banks and other partners as they strive for innovation to maximise revenue.

The implementa­tion of the operator’s social responsibi­lity programme, B-BBEE compliance, supplier developmen­t initiative­s and economic empowermen­t requiremen­ts are also monitored by the NLC.

Last year this supplier developmen­t programme funded 82 black-owned businesses.

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