Sunday World (South Africa)

Experienti­al store, wow!


Moi headed out to the exclusive, next-generation store launch of EGG in Rosebank, North of Joburg, on Tuesday.

I was a bit sceptical attending a launch at the Rosebank Mall... I mean it. The place has turned into a crime hotspot with a spate of muggings and robberies. But as those who pride themselves on speaking perfect tsotsitaal would say, “i-job yijob”.

EGG is a new curated next-generation department store with all your favourate valuables in stock. I’m speaking to those not in the know.

Word is there will also be a new restaurant and who doesn’t love a scrumptiou­s meal after some retail shopping therapy?

The new venture to hit our consumer minds has all the latest fashion, sneakers, beauty, jewellery and home products all under one roof.

The store aims to elevate local and internatio­nal creators for the pleasure of those who don’t mind spending a few bobs in these hard economic times, while being excited to explore.

Shwa spotted some interestin­g people at the launch such as the legendary Felipe Mazibuko, and we know his popularity is being a giant of fashion.

New Mrs South Africa Palesa Matjekane looked ravishing, you’d swear she’s not even a mom. Shwa wants those genes you have, girl.

Former Miss SA Shudufhadz­o Musida and Phupho Gumede-k, famous for being a stylist to the stars of Young, Famous and African, were also there.

So were Cedric Fourie of Skeem Saam fame and Sipho Ndlovu, the actor on hit shows such as and The wife.

Gigi Lamayne, who, as publicised recently launched her new shoe range, also made an appearance. I wonder if her range will feature at EGG.

Disappoint­ingly, the shoes she wore looked oversized, Shwa was a bit concerned.

Luckily, the do was perfectly organised and moi had all the time to do my browsing at leisure.

Shwa has noticed the young Tik Toker / fashionist­a Quincy Mojela is everywhere and seem to be making some interestin­g fashion statements with his sometimes ‘unusual’ stunning outfits, we see you, boi!

And, best of all, there was no Black Friday stampede and rush for “sale specials”, thankfully.

 ?? ??
 ?? ??
 ?? ?? Shudufhadz­o Musida
Shudufhadz­o Musida Isibaya
 ?? ??
 ?? ??
 ?? ??
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 ?? ?? The exclusive next-generation store launch of EGG in Rosebank.
The exclusive next-generation store launch of EGG in Rosebank.
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 ?? ?? Mrs South Africa 2023 Palesa Matjekane
Mrs South Africa 2023 Palesa Matjekane
 ?? ?? Phupho Gumede-k
Phupho Gumede-k
 ?? ?? Felipe Mazibuko
Felipe Mazibuko
 ?? ?? Sipho Ndlovu
Sipho Ndlovu
 ?? ?? Quincy Mojela
Quincy Mojela
 ?? ?? Gigi Lamayne
Gigi Lamayne
 ?? ?? Cedric Fourie
Cedric Fourie
 ?? ??

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