Team lovey-dovey seems to be winning
Local celeb couples are showing their love for all to see, writes Mosa Mokhema
THANKS to Hollywood ’ s Brangelina and the Carters, more local celebs are trying to outdo each other when it comes to showing off their loved-up selves on social networks.
Gone are the days when “We like our privacy” was a believable statement.
Now celebrity couples are thrusting their love affairs in our faces via Instagram accounts and Twitter postings, sometimes going OTT with their PDAs (public displays of affection).
Vuzu presenter Lalla Hirayama is guilty of breaking the hearts of scores of men who harbour fantasies about her, because her eyes – and heart – belong only to her nightclub manager boyfriend Chris Nkosi.
They even have a joint Instagram account and an entertainment business together, TeamLAX.
“Being open about who I’m dating is a matter of preference. But… constantly having something to hide can be exhausting. I don’t want to not live a normal life just because of my work.
“I share an incredible life with Chris. Why should I have to pussyfoot around in public about my relationship? I don’t see it as normal,” says Hirayama.
She adds that dealing with public scrutiny can be tricky. “Some days it isn’t a problem. Some days it’s really hard. We both have pretty thick skin, but occasionally I take things personally. I’m human. People can be so ugly and hurtful.”
Another celeb couple who know all about public scrutiny is SABC sports presenter Minnie Dlamini and her goalkeeper boyfriend Itumeleng Khune.
After denying their involvement for about a year while Dlamini was building her profile, Brand Minitu (Minnie and Itumeleng) have done a 360 º. Now they overshare so much, some people are starting to wish they would keep some things private.
After getting back together after a short breakup last year, it’s as if they have something to prove.
“We ’ re just a couple of kids in love,” Dlamini said in an interview a few months ago.
Dlamini and Khune both have verified Twitter accounts that are swamped with well-composed
“selfies” of them having breakfast, attending high-end functions or performing Jay Z and Beyoncé’s
Drunk in Love, to the delight of their legions of fans.
In the meantime, people are still left wondering who is Brand Minitu’s elusive but ever-present photographer, a question that remains a trending topic on Twitter.
But it has taken hindsight for some celebs to recognise that airing your love laundry to the world is not always the wisest thing to do.
This is true for self-proclaimed queen of everything” Bonang Matheba and her on-and-off again beau, 5FM DJ Euphonik.
The couple were relatively open about their relationship before their fisticuffs drama in 2012, forcing Matheba to reportedly take out a protection order against Euphonik.
The couple parted ways, but discreetly got back together last year.
Now there’s not even a peep on social networks about their romance.
So, are TeamLAX and Brand Minitu all about marketing and publicity?
Hirayama says: “We don’t see sharing an Instagram account as marketing ourselves. We have different jobs, spaces and friends, but we support each other. Our Instagram page is more about our lives, individually as well as together. My own personal victories are celebrated by both of us and vice versa. We’re a team.”
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