Team lovey-dovey seems to be win­ning

Lo­cal celeb cou­ples are show­ing their love for all to see, writes Mosa Mokhema

Sunday World - - News - mokhe­mam@times­me­

THANKS to Hol­ly­wood ’ s Brangelina and the Carters, more lo­cal celebs are try­ing to outdo each other when it comes to show­ing off their loved-up selves on so­cial net­works.

Gone are the days when “We like our pri­vacy” was a be­liev­able state­ment.

Now celebrity cou­ples are thrust­ing their love af­fairs in our faces via In­sta­gram ac­counts and Twit­ter post­ings, some­times go­ing OTT with their PDAs (pub­lic dis­plays of af­fec­tion).

Vuzu pre­sen­ter Lalla Hi­rayama is guilty of break­ing the hearts of scores of men who har­bour fan­tasies about her, be­cause her eyes – and heart – be­long only to her night­club man­ager boyfriend Chris Nkosi.

They even have a joint In­sta­gram ac­count and an en­ter­tain­ment busi­ness to­gether, TeamLAX.

“Be­ing open about who I’m dat­ing is a mat­ter of pref­er­ence. But… con­stantly hav­ing some­thing to hide can be ex­haust­ing. I don’t want to not live a nor­mal life just be­cause of my work.

“I share an in­cred­i­ble life with Chris. Why should I have to pussy­foot around in pub­lic about my re­la­tion­ship? I don’t see it as nor­mal,” says Hi­rayama.

She adds that deal­ing with pub­lic scru­tiny can be tricky. “Some days it isn’t a prob­lem. Some days it’s re­ally hard. We both have pretty thick skin, but oc­ca­sion­ally I take things per­son­ally. I’m hu­man. People can be so ugly and hurt­ful.”

An­other celeb cou­ple who know all about pub­lic scru­tiny is SABC sports pre­sen­ter Min­nie Dlamini and her goal­keeper boyfriend Itumeleng Khune.

Af­ter deny­ing their in­volve­ment for about a year while Dlamini was build­ing her pro­file, Brand Minitu (Min­nie and Itumeleng) have done a 360 º. Now they over­share so much, some people are start­ing to wish they would keep some things pri­vate.

Af­ter get­ting back to­gether af­ter a short breakup last year, it’s as if they have some­thing to prove.

“We ’ re just a cou­ple of kids in love,” Dlamini said in an in­ter­view a few months ago.

Dlamini and Khune both have ver­i­fied Twit­ter ac­counts that are swamped with well-com­posed

“self­ies” of them hav­ing break­fast, at­tend­ing high-end func­tions or per­form­ing Jay Z and Bey­oncé’s

Drunk in Love, to the de­light of their le­gions of fans.

In the mean­time, people are still left won­der­ing who is Brand Minitu’s elu­sive but ever-present pho­tog­ra­pher, a ques­tion that re­mains a trend­ing topic on Twit­ter.

But it has taken hind­sight for some celebs to recog­nise that air­ing your love laun­dry to the world is not al­ways the wis­est thing to do.

This is true for self-pro­claimed queen of ev­ery­thing” Bo­nang Matheba and her on-and-off again beau, 5FM DJ Eu­phonik.

The cou­ple were rel­a­tively open about their re­la­tion­ship be­fore their fisticuffs drama in 2012, forc­ing Matheba to re­port­edly take out a pro­tec­tion or­der against Eu­phonik.

The cou­ple parted ways, but dis­creetly got back to­gether last year.

Now there’s not even a peep on so­cial net­works about their ro­mance.

So, are TeamLAX and Brand Minitu all about mar­ket­ing and pub­lic­ity?

Hi­rayama says: “We don’t see shar­ing an In­sta­gram ac­count as mar­ket­ing our­selves. We have dif­fer­ent jobs, spa­ces and friends, but we sup­port each other. Our In­sta­gram page is more about our lives, in­di­vid­u­ally as well as to­gether. My own per­sonal vic­to­ries are cel­e­brated by both of us and vice versa. We’re a team.”

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