Cre­ative think­ing Made2Fly

Sunday World - - World Of Jobs - XOLILE MTSHAZO

OUT-of-the-box think­ing by founder and cre­ative direc­tor Charma Maluleka has turned Made2Fly En­ter­tain­ment into an all-in-one spe­cial­ist agency.

Maluleka (29) founded Made2Fly in 2011 af­ter net­work­ing and ap­ply­ing his 14 years of ex­pe­ri­ence in the en­ter­tain­ment in­dus­try.

His pas­sion for ev­ery­thing cre­ative started in 2001, while in high school, as a mu­si­cian signed to an in­de­pen­dent record la­bel.

Based in Joburg, Maluleka says his love for work in­volv­ing mu­sic, TV, ad­ver­tis­ing and mar­ket re­search in­dus­tries, helped him start his com­pany.

His pas­sion for de­vel­op­ing young tal­ent helped him in­tro­duce tal­ented in­di­vid­u­als to the lo­cal en­ter­tain­ment in­dus­try.

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Af­ter see­ing a gap in the mar­ket to of­fer en­ter­tain­ment al­ter­na­tives, Maluleka started the agency.

Many com­pa­nies have the po­ten­tial to grow, but may not have the bud­gets to put up bill­boards, TV com­mer­cials and ra­dio ad­verts.

But how do they stay rel­e­vant and com­pet­i­tive? That’s where we come in.

We pro­vide af­ford­able but ef­fec­tive so­lu­tions that help th­ese com­pa­nies reach a wider au­di­ence than tra­di­tional me­dia can.

I call it on-the­ground’ so­lu­tions be­cause we phys­i­cally go to var­i­ous ar­eas be­fore ac­ti­vat­ing the plan and ex­pe­ri­ence the life­style and habits of the peo­ple there to en­sure the ac­ti­va­tion plan we de­velop has been thor­oughly re­searched and is rel­e­vant.

Maluleka says his pas­sion is to un­earth fresh and new tal­ent that will im­prove the qual­ity of our lo­cal en­ter­tain­ment in­dus­try.

I work with ac­tresses, ra­dio per­son­al­i­ties, mu­si­cians and even be­hind-thescenes tal­ent, in­clud­ing pro­duc­ers, di­rec­tors and writ­ers be­cause our coun­try has a lot of raw tal­ent that needs to be dis­cov­ered and groomed.

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