LIESL BAGS DOL­LAR DEAL

Sunday World - - Front Page - AUBREY MOTHOMBENI

FOR­MER Miss South Africa and reign­ing Miss World Africa Liesl Lau­rie has scored an in­ter­na­tional brand en­dorse­ment deal worth 100 000 US dol­lars.

The gor­geous model looks set to keep up with an­other for­mer Miss South Africa and busi­ness­woman Baset­sana Kumalo who is prob­a­bly the most suc­cess­ful queen to have ever been pro­duced by the pageant post 1994.

A few weeks ago Lau­rie was con­firmed as a new ra­dio pre­sen­ter at Jacaranda FM. Af­ter sign­ing a one-year con­tract with the sta­tion, she will be pre­sent­ing a night show (8pm to mid­night) on Sun­days from the new month.

The new in­ter­na­tional en­dorse­ment deal is con­sid­ered the high­light of her ca­reer as it gives her an op­por­tu­nity to take her brand to global au­di­ences.

Ac­cord­ing to of­fi­cials close to the deal, the El­do­rado Park, Joburg-born beauty will be en­dors­ing Ex­treme Lashes, a cos­metic brand based in the US.

The brand also has some cast mem­bers of Real House­wives of Bev­erly Hills as its am­bas­sadors.

Her pub­li­cist Jarred Doyle con­firmed that Lau­rie has bagged the lu­cra­tive deal but re­fused to dis­close fig­ures.

“Yes we can con­firm that we are in the fi­nal stages of ne­go­ti­a­tions with Fabu Lite re­gard­ing an in­ter­na­tional en­dorse­ment deal. It’s a dol­lar-struc­tured deal but we can’t dis­close its fi­nan­cial value,” said Doyle.

Busi­ness part­ners at Fabu Lite, El­izma Smith and Nerina Mood­ley con­firmed the deal but said full de­tails would be made pub­lic in due course. “We are talk­ing to Liesl Lau­rie and her man­age­ment team and can con­firm that Liesl will be part of a brand we have brought to Africa from the US. We can­not com­ment on the bud­get,” they said.

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