Rhoo ticks all boxes for top brands

Ex-Bafana lends am­bas­sador role for Jawitz Prop­er­ties

Sunday World - - Sport - By Sihle Nde­bele

While a num­ber of foot­ball stars of his gen­er­a­tion strug­gle to main­tain their lux­u­ri­ous life­styles af­ter foot­ball, leg­endary Bafana Bafana skip­per Lu­cas “Rhoo” Radebe is a spe­cial case, thanks to his mar­ketabil­ity.

On Thurs­day, Radebe was an­nounced as new am­bas­sador for Jawitz Prop­er­ties, one of the lead­ing real es­tate agen­cies in the coun­try.

The ac­claimed ex-Kaizer Chiefs de­fender who earned his place in the his­tory books by be­com­ing the first SA player to cap­tain an English Pre­mier­ship club when he led Leeds United in 1998, is also en­dorsed by big cor­po­rates such as sports ap­parel man­u­fac­turer Adi­das, Se­lati Sugar, Tsogo Sun Ho­tels and whisky gi­ants Chivas Re­gal, among oth­ers.

Radebe im­plied the main fac­tor big com­pa­nies find it easy to part­ner with him was that he lived a clean life dur­ing the pin­na­cle of his foot­ball ca­reer, ad­vis­ing cur­rent play­ers to main­tain a good rep­u­ta­tion.

“The most im­por­tant thing is to start think­ing ahead while you’re still play­ing. Most foot­ballers don’t have a great rep­u­ta­tion be­cause of the things they do in their hey­day. When I was still play­ing, I was never in news­pa­pers for the wrong rea­sons,” said Radebe.

“These big brands don’t just col­lab­o­rate with any­one. Such en­dorse­ments can also grow your brand as an in­di­vid­ual. It’s all about qual­ity, loy­alty and cred­i­bil­ity,” noted the re­tired cen­tre-back.

Radebe also re­vealed there were other big com­pa­nies who are in­ter­ested to bring him on board on an am­bas­sador­ship role.

How­ever, the Soweto-born le­gend in­di­cated he only works with brands who shares sim­i­lar prin­ci­ples with him.

“We must rep­re­sent or­di­nary peo­ple who make us who we are. I only work with brands who have great val­ues.

“Look at Chivas Re­gal, their motto is ‘suc­cess tastes bet­ter shared’ which is some­thing that res­onates with me,” said Radebe.

/ Syd­ney Mahlangu/ Back­pagePix

Former Bafana Bafana and Leeds United cap­tain Lu­cas Radebe.

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