First in­te­grated lifestyle mo­bile app hits Mzansi

Mabombo cre­ates use­ful plat­form for traders in en­ter­tain­ment sec­tor

Sunday World - - Jobs - By Xo­lile Mt­s­hazo mt­s­ha­[email protected]­day­

A new all en­com­pass­ing mo­bile app bound to change the face of the event­ing and hospitality playing field has hit the South African lifestyle and en­ter­tain­ment mar­ket in a big way.

The Mogli.Mobi lifestyle app is the brain­child of mar­ket­ing guru Avuk­ile Mabombo, the owner of a sub­sidiary brand en­tity Memet­ics501, an African ur­ban cul­ture and lifestyle com­pany deal­ing in trends.

Con­cep­tu­alised in 2015 with the key fo­cus be­ing clubs, bars and events, be­sides busi­ness own­ers, the app also caters for goods and ser­vices sup­pli­ers and ven­dors.

“The idea came about two-and-a-half years ago. We looked at what’s avail­able in the event­ing and en­ter­tain­ment space. We found there was a gap to fill in as far as the avail­abil­ity of a one-stop shop app. We found out ser­vices were not in­te­grated,” said Mabombo.

“The thought was ‘why don’t we come up with a holis­tic prod­uct and of­fer­ing’? I must say I’ve not [seen] any­thing like Mogli.Mobi in South Africa. I’m hum­bling my­self, I’ve ac­tu­ally not seen any­thing like it be­ing used in Africa and the world.

“The key dif­fer­en­tia­tor is in­te­gra­tion. It is dif­fer­ent from all sin­gle-use apps that are cur­rently in use.

It brings all of them into one plat­form. It serves the grow­ing mar­ket of mo­bile wal­lets, cash­less pay­ment sys­tems and ser­vice-based cell­phone apps.”

Mabombo, 35, a for­mer pupil of Graeme College in Gra­ham­stown (now Makhanda) in East­ern Cape, stud­ied film, me­dia and vi­su­als at the Univer­sity of Cape Town and did his honours de­gree in brand communication at Vega College in Joburg.

“There are var­i­ous ben­e­fits for the food and bev­er­age in­dus­try. The app is a plus for event promoters be­cause of the pre-pur­chase and pre­sale fa­cil­ity avail­able to users,” ex­plained Mabombo.

“The app speaks to brands like the liquor brands that tap into the app by run­ning their pro­mo­tions.

In this way, they’re able to in­ter­act with users of the plat­form. The app speaks to users di­rectly.”

The for­mer mar­ket­ing man­ager of Brand House said users in­clude DJs and event hosts. Peo­ple who are pas­sion­ate about their work but are al­ways on the move.

The app is an all-in-one so­lu­tion for them on a sin­gle plat­form. He said it is con­ve­nient for pub­lic use as it elim­i­nates headaches of stand­ing in queues for en­ter­tain­ment needs.

“Event at­ten­dees can make their food and bev­er­age pur­chases prior to the event, thus do­ing away with the tra­di­tional sys­tem of stand­ing in long queues to top-up.”

Mabombo said un­like other web-tick­et­ing plat­forms, Mogli.Mobi has a loy­alty re­wards pro­gramme, where users earn points on “ev­ery pur­chase made which they can re­deem for ac­cess to ex­clu­sive events or other pur­chases on the plat­form”.

Po­ten­tial users can down­load the app for free and only pay for ser­vices pur­chased.

“Our rev­enue com­mis­sion comes from sales. We’ve opened av­enues for young en­trepreneurs who want to play in this space be­cause we are brand-driven. Dif­fer­ent ser­vices are vis­i­ble on the app plat­form.”

/ Neo Baepi

Mar­ket­ing guru Avuk­ile Mabombo has cre­ated a lifestyle app Mogli.Mobi which is a use­ful tool for en­trepreneurs in the en­ter­tain­ment in­dus­try.

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