Talk of the Town

Patience and positive energy secret to success

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Nelita Behr is the owner of Vinyl X-Press at the Duck Pond Centre in Port Alfred. She has turned this into a success that offers other businesses and individual­s the opportunit­y to market their own brands effectivel­y.

How do you think the roles of women have changed compared to when you were growing up?

Women now have the chance to make a living and also earn money for their family. Women also now have the choice to decide if they want to follow a career or look after their children, or do both.

How does technology assist you in your line of business?

I use technology every single day, otherwise I wouldn’t have a business. The world has changed and technology is a part of that now. Most of my business comes from social media, which is such a powerful tool.

What does your average day consist of in your business?

My days vary from structured to chaos, to be honest. Being a wife, mum and special needs mum, life is mostly unpredicta­ble. My day starts with Bible study and prayer, opening up my shop, emails, WhatsApp, orders and following up. I believe in starting the day with moneymakin­g activities, while you still have control. Doing physical work and helping clients is my favourite. At the end of the day I like to look at the next day’s work and plan it out so I know when I come in what’s important.

Do you think the 15-year-old version of you would be proud of what you have achieved?

I think 15-year-old Nelita would be proud. When I was 15 I sold biltong and droewors in the school hostel to make some extra money, dreaming to one day have my own business where I could help and save others.

What would you say are your strongest personalit­y traits that assist you in running your business?

Patience. Everything doesn’t just happen when you like it to. Perseveran­ce and patience definitely have helped me. Also, working with people daily, you need to have patience and a positive, friendly energy.

 ?? Picture: SUPPLIED ?? HELPING HANDS: Nelita Behr, owner of Vinyl X-Press, is here to help with your branding needs to help your business stand out.
Picture: SUPPLIED HELPING HANDS: Nelita Behr, owner of Vinyl X-Press, is here to help with your branding needs to help your business stand out.

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