Partner up with Big Brother CSI
ENTERPRISE DEVELOPMENT: IT CAN GROW YOUR BUSINESS, AND IT’S FREE
Signing up to a big corporation’s enterprise development programme is far more than a training exercise; you’ll develop contacts, discover trade smarts and a world of wider business opportunity.
Corporate social responsibility has become an integral component of big business and corporations use different avenues to carry out their “giving back”.
Among the many, one stands out from a small business prospective. Enterprise development (ED) is a common programme under the CSI banner that corporations use to assist small businesses.
More than mentorship
As the name suggests, ED is designed to support and develop entrepreneurs through various programmes. It’s like a mentorship programme but offers much more than an individual mentor can. That’s because corporations have deep pockets and resources that entrepreneurs can take advantage of to build their business.
So, how do you involve yourself in an ED programme? It’s fairly simple but it does require you to do a bit of research before choosing which programme to approach.
First you have to decide which type of assistance you require. There is no point joining an ED programme that offers employee training when you have few or no employees. So look at yourself and your business and identify which areas are lacking and need improvement in order for you to grow your business.
After identifying your weak link, you must search for a programme that offers assistance in that department. But your search must be strategic: find a programme that not only stops the gap but also offers a partner who will work with you to build your business for years to come.
Choose a corporation that has a longterm vision for their ED participants. Additionally, choose one that is aligned to your business; if you’re in construction, it makes sense to join an ED programme administered by a construction company. That way you learn from those who are successful in the same industry you are operating in.
Equally important is the quality of the programme. There are many that are a complete waste of time. Research and if possible, speak to previous participants to find out if it is worth your time.
Right fit
Criteria: ED programmes do not cater for all small businesses in SA. Therefore they have a selection criterion which is usually based on the type of business, race, gender and most importantly, competency. As much as corporations want to help, they will only work with entrepreneurs who are serious about building their businesses.
And finally, make use of them. ED programmes are helpful and they are free. Yes, that’s right, you don't have to pay a cent.