The Citizen (Gauteng)

First local Merc AMG C43 rolls off the line

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Excitement was at an all time high as the first locally manufactur­ed Mercedes-AMG C 43 4MATIC rolled off the production line in East London. Since its launch earlier in the year, the AMG brand promise – Driving Performanc­e – and the typical character traits can now be experience­d by an even broader target group.

As an attractive entry into the world of AMG, the MercedesAM­G C 43 4MATIC combines a 270kW 3.0-litre twin-turbo V6 engine with a permanent Performanc­e all-wheel-drive system and sophistica­ted suspension technology adopted from the Mercedes-AMG C 63. The result is fascinatin­g Driving Performanc­e and the hallmark emotional expressive­ness of the brand.

The new AMG sports model is available as a sedan and a coupe variant, and makes the extensive product line-up within the C-Class range even more attractive. The complete C-Class sedan range is manufactur­ed in East London, including the flagship Mercedes-AMG C 63 and the C 63 S variants.

“With the Mercedes-AMG C 43 we present a sporty and emotionall­y expressive vehicle. It combines the power of a strong twin-turbo V6 engine with a high level of emotional expressive­ness, and avails itself of the technical DNA of the new C 63. The new sports models represent a convincing propositio­n for our customers: sports car technology and motor racing fascinatio­n become more attainable,” says Selvin Govender, Marketing Director, Mercedes-Benz Cars.

The declared goal of MercedesBe­nz is making top-class safety available to everyone. The C 43 4MATIC lives up to this standard as well because it adopts many of the new and significan­tly enhanced assistance systems that are also being used in the S-Class.

It comes standard-equipped with the further enhanced ATTENTION ASSIST fatigue detection system and COLLISION PREVENTION ASSIST PLUS, which helps prevent rear-end collisions. The assistance systems increase both comfort and safety. The predecesso­r to the new C-Class already impressed with excellent results regarding passive safety. The current model surpasses it.

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