Top 5 influential individuals showcase offerings

Woolworths introduces the Beauty Trend Collective – a group of five influential individuals with extensive beauty expertise who’ll be showcasing their beauty offerings this year.

Just like each beauty brand brings a unique element to the beauty stable, each of the Beauty Trend Collective members will –through their social media platforms – afford customers invaluable insights and offer a fresh and informed take on the retailer’s extensive beauty offering.

Here are the lucky five who get the enviable task of testing these covetable products:

Cynthia Gwebu @cgwebuofficial

The SA YouTube sensation has a dedicated fandom which follows her every well-manicured move. Having worked as a junior beauty editor and social media manager for one of SA’s biggest online beauty communities, she has a huge beauty industry credibility and a deep-rooted passion for everything beauty-related.

Candice-Lee Kannemeyer @candiceleekan

The industry heavyweight is a beauty-obsessed writer, stylist and speaker who loves nothing more than sharing her extensive beauty knowledge via her highly acclaimed blog “In My Bag”. Having worked in the fashion and beauty industry for more than 15 years as beauty editor for top glossies like True Love, Destiny, Sarie, Fairlady and Cosmopolitan, she is a specialist in the field and her word is highly respected by beauties around the country.

Rushana Isaacs @rushanaisaacs

Working as a professional makeup artist and beauty guru, she is a YouTube hit with her widely followed How-To makeup channel. She shares make-up tips via Instagram. Having worked at Calvin Klein as in-house makeup artist and events manager, she knows and loves the beauty industry well, adding value countrywide.

Nthato Mashishi @nthatomashishi

A celeb makeup artist, he can always be found behind the scenes at SA’s biggest events and gatherings. A recognisable face amongst local A-lists, he is the go-to-guy for makeup mastery and has been transforming local and international celebs’ red-carpet looks for years. Having carved a successful career out of what he loves most, he has even

had the honour of working with Nelson Mandela.

Clara Banx @clarabanx

Makeup artist to the stars, she has worked with countless SA icons, including Nomzamo Mbatha, Thembi Seete, Pearl Modiadie and Bonang Matheba. She was also nominated for the 2016 Make Up Artist Southern Africa Award at the Abryanz Style and Fashion Awards.